Inkit
Overview
Are you a strategic B2B SaaS writer who thrives on crafting content that drives awareness, engagement, and conversions? Do you enjoy shaping thought leadership narratives, optimizing content for SEO, and tracking performance to refine strategy? If so, this role is for you.
Inkit is seeking a B2B SaaS Content Writer to play a critical role in shaping our brand voice and content strategy. Reporting to the Head of Marketing, you'll be responsible for writing, optimizing, and analyzing content across multiple platforms, ensuring our messaging aligns with Inkit's business objectives.
This role is a blend of content creation, editorial planning, thought leadership development, and performance optimization. You'll work closely with our marketing, sales, product, and leadership teams to ensure every piece of content strengthens Inkit's position as a leader in Secure Document Generation (SDG).
IMPORTANT: To be considered for this role, you must live in the Greater Minneapolis-St. Paul area, or must be willing to relocate. Please include a resume and a portfolio showcasing your B2B SaaS writing samples with your application.
Who You Are
You're a storyteller, strategist, and results-driven writer who:
Key Responsibilities
Content Creation & Strategy
Thought Leadership & Social Content
Multimedia & Educational Content
Content Analytics & Performance Optimization
Requirements
Nice to Have
What Makes You a Good Fit
Summary
About Inkit
We're on a mission to safeguard our users' privacy & freedom for a better tomorrow with our Secure Document Generation (SDG) software.
Why Inkit?
Everyone at Inkit, no matter their role, can leave their mark and make meaningful contributions. Our innovative research and investments give you the opportunity to find your career-defining moment.
As a SaaS start-up, we're moving fast, experiencing exciting growth that will lead to exciting developments in optimizing document privacy and security-and you can be at the center of it.
Though we may be a quickly growing company, we value a work-life balance. We trust our team members will complete projects on schedule and can find support when needed.
While Inkit is opening doors, there's no egos here-we're all about teamwork.
Together, we'll redefine document security.
Our Values
At Inkit, we're on the hunt for tenacious individuals who hustle with purpose, challenge norms, and strive to create magic in everything they do.
Our values are:
Join Us
Are you ready to own Inkit's B2B SaaS content strategy, thought leadership, and content performance analytics? Apply now-we'd love to hear from you!
Inkit is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We value accessibility. Please email us at info@inkit.com for accommodations during the application and interviewing process.
Are you a strategic B2B SaaS writer who thrives on crafting content that drives awareness, engagement, and conversions? Do you enjoy shaping thought leadership narratives, optimizing content for SEO, and tracking performance to refine strategy? If so, this role is for you.
Inkit is seeking a B2B SaaS Content Writer to play a critical role in shaping our brand voice and content strategy. Reporting to the Head of Marketing, you'll be responsible for writing, optimizing, and analyzing content across multiple platforms, ensuring our messaging aligns with Inkit's business objectives.
This role is a blend of content creation, editorial planning, thought leadership development, and performance optimization. You'll work closely with our marketing, sales, product, and leadership teams to ensure every piece of content strengthens Inkit's position as a leader in Secure Document Generation (SDG).
IMPORTANT: To be considered for this role, you must live in the Greater Minneapolis-St. Paul area, or must be willing to relocate. Please include a resume and a portfolio showcasing your B2B SaaS writing samples with your application.
Who You Are
You're a storyteller, strategist, and results-driven writer who:
- Has a strong understanding of B2B SaaS marketing and how content fits into the buyer's journey.
- Is skilled in SEO, content optimization, and performance tracking to drive organic traffic and lead generation.
- Thrives in thought leadership writing, helping executives establish authority through PR and social content.
- Loves collaborating cross-functionally with marketing, product, sales, and leadership teams.
Understands how to balance creativity with strategy to produce high-performing content.
Key Responsibilities
Content Creation & Strategy
- Lead the development of high-quality B2B SaaS content-including blog posts, whitepapers, case studies, solution briefs, and long-form guides.
- Write compelling thought leadership pieces to position Inkit as an industry leader in document security.
- Assist in planning and managing the editorial calendar/content calendar to align with business goals and product launches.
- Optimize content for SEO, ensuring high rankings, increased organic traffic, and strong engagement.
- Develop customer-centric content tailored to different stages of the sales funnel.
- Collaborate with product marketing and sales enablement teams to create high-impact content that drives conversions.
Thought Leadership & Social Content
- Ghostwrite LinkedIn, X (Twitter), and Threads content for Inkit's CEO, Head of Product, Head of Engineering, and Head of Sales.
- Craft PR articles and bylined pieces for executives to publish in industry publications.
- Develop social content for Inkit's LinkedIn, Facebook, X (Twitter), and Threads profiles to engage audiences.
Multimedia & Educational Content
- Write scripts for podcasts hosted by Inkit's Head of Marketing and prepare content for podcasts featuring the CEO.
- Develop webinar content, presentation scripts, and talking points for marketing-led webinars.
- Lead content creation for Inkit Academy, writing how-to videos and structured courses to educate customers and prospects.
Content Analytics & Performance Optimization
- Own content performance tracking and analytics reporting, measuring organic traffic growth, engagement, backlinks, and lead generation from content.
- Analyze content effectiveness and make data-driven recommendations for improvements.
- Conduct content audits to refresh and optimize existing content based on performance data.
Requirements
- 3-5 years of B2B SaaS content writing experience.
- Strong portfolio showcasing B2B SaaS content, including thought leadership, SEO blogs, whitepapers, and case studies.
- SEO expertise-experience writing content that ranks, converts, and drives organic traffic.
- Ability to translate technical concepts into accessible, engaging content for different audiences.
- Experience managing editorial and content calendars to align with marketing goals.
- Proficiency with analytics tools (Google Analytics, Google Search Console, SurferSEO, SEMrush, or Ahrefs) to track and optimize content performance.
- Strong ability to collaborate with leadership, product, and marketing teams on storytelling and messaging.
Nice to Have
- Experience writing for executive ghostwriting, PR, and social media thought leadership.
- Familiarity with HubSpot, WordPress, LinkedIn Ads, and content automation tools.
- Background in content marketing for cybersecurity, compliance, or SaaS security solutions.
What Makes You a Good Fit
- You understand how to write for different stages of the B2B SaaS buyer's journey.
- You can analyze content metrics and continuously optimize for better engagement and conversions.
- You thrive in a fast-paced, collaborative environment where execution and impact matter.
- You love shaping thought leadership, PR, and social narratives to establish brand authority..
Summary
- Full-time (FTE)
- $65K-$75K salary (depending on experience)
- Unlimited PTO
- Healthcare (medical, dental, vision)
- Hybrid in Minneapolis-St. Paul, Minnesota
About Inkit
We're on a mission to safeguard our users' privacy & freedom for a better tomorrow with our Secure Document Generation (SDG) software.
Why Inkit?
Everyone at Inkit, no matter their role, can leave their mark and make meaningful contributions. Our innovative research and investments give you the opportunity to find your career-defining moment.
As a SaaS start-up, we're moving fast, experiencing exciting growth that will lead to exciting developments in optimizing document privacy and security-and you can be at the center of it.
Though we may be a quickly growing company, we value a work-life balance. We trust our team members will complete projects on schedule and can find support when needed.
While Inkit is opening doors, there's no egos here-we're all about teamwork.
Together, we'll redefine document security.
Our Values
At Inkit, we're on the hunt for tenacious individuals who hustle with purpose, challenge norms, and strive to create magic in everything they do.
Our values are:
- Never Give Up
- Always be Hustlin'
- Challenge the Status Quo
- Be an Owner
- Keep it Simple
- Make Magic
- Play to Win
Join Us
Are you ready to own Inkit's B2B SaaS content strategy, thought leadership, and content performance analytics? Apply now-we'd love to hear from you!
Inkit is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We value accessibility. Please email us at info@inkit.com for accommodations during the application and interviewing process.