Thesagegroup
Added - 3 hours ago Marketing Director Marketing/Branding San Francisco , CA
Thesagegroup, Chicago, Illinois, United States, 60290
Added - a day ago Marketing Director Marketing/Branding San Francisco, CA | Full-Time
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. Marketing Director The Sage Group’s client, a web3 data streaming and infrastructure company that connects organizations to Web3 through a fast, scalable, and intelligent platform, is seeking a hands-on Director of Marketing to set up the marketing function 0-1. If you are interested in Web3 technology and love setting up marketing teams and functions, we want to meet you. As Marketing Director, you’ll lead transformative, data-driven strategies that redefine how we connect with institutional and developer audiences. You’ll drive the design and execution of bold, asymmetric digital campaigns that amplify our brand’s presence across platforms, delivering measurable impact in the blockchain space. This is more than traditional marketing—it’s about mastering digital engagement, leveraging analytics, and deploying innovative tactics to achieve scalable growth. Partnering with Sales and Business Development, you’ll craft strategies that fuel user acquisition and performance-driven results. As a leader, you’ll mentor a high-performing digital marketing team, fostering a culture of creativity, experimentation, and operational excellence. Key Responsibilities:
Digital Strategy Development:
Create and execute comprehensive digital marketing strategies to grow and engage audiences on key platforms like Twitter, LinkedIn, and Discord. Content & Campaign Creation:
Develop high-impact, shareable content (graphics, posts, videos) tailored for Web3 audiences, with a focus on maximizing digital reach and engagement. Performance Marketing:
Implement paid campaigns across social and digital channels to drive conversions and user acquisition. Optimization & Testing:
Leverage A/B and multivariate testing to optimize digital marketing performance and engagement metrics. Data-Driven Insights:
Analyze and report on digital KPIs (CTR, conversion rates, impressions, ROI), refining strategies to ensure continuous improvement. Audience Insights & Trends:
Monitor Web3 market trends and audience behavior to craft targeted campaigns and anticipate shifts in the digital landscape. About You:
7+ years of experience in digital marketing with a strong focus on multi-channel strategies including social media, paid advertising, email, and SEO. Proven ability to use data and analytics to shape strategies, optimize campaigns, and track KPIs. Expertise in A/B testing and designing experiments to improve engagement and performance metrics. Knowledge of Web3 audiences and platforms like Twitter, LinkedIn, and Discord to craft targeted campaigns. Strong leadership skills with experience mentoring teams and collaborating across departments. Ability to balance creative vision with strategic thinking to deliver measurable results. Comfortable adapting quickly to changes in fast-paced, innovative environments. Passion for pushing boundaries and discovering new opportunities in digital engagement. Duration:
Full-Time Location:
Remote in U.S.A.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. Marketing Director The Sage Group’s client, a web3 data streaming and infrastructure company that connects organizations to Web3 through a fast, scalable, and intelligent platform, is seeking a hands-on Director of Marketing to set up the marketing function 0-1. If you are interested in Web3 technology and love setting up marketing teams and functions, we want to meet you. As Marketing Director, you’ll lead transformative, data-driven strategies that redefine how we connect with institutional and developer audiences. You’ll drive the design and execution of bold, asymmetric digital campaigns that amplify our brand’s presence across platforms, delivering measurable impact in the blockchain space. This is more than traditional marketing—it’s about mastering digital engagement, leveraging analytics, and deploying innovative tactics to achieve scalable growth. Partnering with Sales and Business Development, you’ll craft strategies that fuel user acquisition and performance-driven results. As a leader, you’ll mentor a high-performing digital marketing team, fostering a culture of creativity, experimentation, and operational excellence. Key Responsibilities:
Digital Strategy Development:
Create and execute comprehensive digital marketing strategies to grow and engage audiences on key platforms like Twitter, LinkedIn, and Discord. Content & Campaign Creation:
Develop high-impact, shareable content (graphics, posts, videos) tailored for Web3 audiences, with a focus on maximizing digital reach and engagement. Performance Marketing:
Implement paid campaigns across social and digital channels to drive conversions and user acquisition. Optimization & Testing:
Leverage A/B and multivariate testing to optimize digital marketing performance and engagement metrics. Data-Driven Insights:
Analyze and report on digital KPIs (CTR, conversion rates, impressions, ROI), refining strategies to ensure continuous improvement. Audience Insights & Trends:
Monitor Web3 market trends and audience behavior to craft targeted campaigns and anticipate shifts in the digital landscape. About You:
7+ years of experience in digital marketing with a strong focus on multi-channel strategies including social media, paid advertising, email, and SEO. Proven ability to use data and analytics to shape strategies, optimize campaigns, and track KPIs. Expertise in A/B testing and designing experiments to improve engagement and performance metrics. Knowledge of Web3 audiences and platforms like Twitter, LinkedIn, and Discord to craft targeted campaigns. Strong leadership skills with experience mentoring teams and collaborating across departments. Ability to balance creative vision with strategic thinking to deliver measurable results. Comfortable adapting quickly to changes in fast-paced, innovative environments. Passion for pushing boundaries and discovering new opportunities in digital engagement. Duration:
Full-Time Location:
Remote in U.S.A.
#J-18808-Ljbffr