Effie Worldwide, Inc.
The Senior Manager of Media and Marketing supports the execution of comprehensive media and marketing strategies to enhance the university’s visibility, reputation, and stakeholder engagement. This position focuses on media relations, social media, paid marketing, and analytics. Reporting to the Director of Media and Marketing Strategy, the Senior Manager ensures seamless coordination of initiatives that align with institutional goals and strategic objectives.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Duties and Responsibilities: Develop, manage, and maintain relationships with media outlets, journalists, and influencers to enhance the university’s public profile and ensure effective dissemination of newsworthy content, such as press releases, media pitches, and announcements in partnership with Seton Hall partners. 25% of time Lead the execution of social media strategies by creating, curating, and scheduling engaging content across institutional platforms; track and analyze performance metrics to drive engagement and ensure alignment with university goals. 20% of time Support paid marketing efforts by managing digital advertising campaigns, coordinating with external vendors, and optimizing ad performance to achieve marketing objectives while staying within budgetary constraints. 15% of time Collaborate with internal departments and stakeholders to create, review, and distribute high-quality content for newsletters, websites, email campaigns, and other communication channels to ensure consistent messaging and brand compliance. 20% of time Monitor and analyze data for media relations, social media, and paid marketing initiatives; prepare detailed reports for the Director of Media and Marketing Strategy and university leadership to inform decision-making and future strategies. 10% of time Represent the Public Relations and Marketing (PR&M) team at university events and initiatives, supporting stakeholder engagement and reputation management projects while fostering positive relationships with external and internal audiences. 10% of time Required Qualifications: Bachelor's Degree plus at least 3-5 years in Public Relations Desired Qualifications: Master's preferred Salary Grade: AD130 - Administrative Exempt/Nonexempt:
Exempt Physical Demands:
General Office Environment Special Instructions to Applicants: Applicants must provide name and contact information for three professional references. Seton Hall University is committed to programs of Equal Employment Opportunity (EEO) and the principles of affirmative action.
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Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Duties and Responsibilities: Develop, manage, and maintain relationships with media outlets, journalists, and influencers to enhance the university’s public profile and ensure effective dissemination of newsworthy content, such as press releases, media pitches, and announcements in partnership with Seton Hall partners. 25% of time Lead the execution of social media strategies by creating, curating, and scheduling engaging content across institutional platforms; track and analyze performance metrics to drive engagement and ensure alignment with university goals. 20% of time Support paid marketing efforts by managing digital advertising campaigns, coordinating with external vendors, and optimizing ad performance to achieve marketing objectives while staying within budgetary constraints. 15% of time Collaborate with internal departments and stakeholders to create, review, and distribute high-quality content for newsletters, websites, email campaigns, and other communication channels to ensure consistent messaging and brand compliance. 20% of time Monitor and analyze data for media relations, social media, and paid marketing initiatives; prepare detailed reports for the Director of Media and Marketing Strategy and university leadership to inform decision-making and future strategies. 10% of time Represent the Public Relations and Marketing (PR&M) team at university events and initiatives, supporting stakeholder engagement and reputation management projects while fostering positive relationships with external and internal audiences. 10% of time Required Qualifications: Bachelor's Degree plus at least 3-5 years in Public Relations Desired Qualifications: Master's preferred Salary Grade: AD130 - Administrative Exempt/Nonexempt:
Exempt Physical Demands:
General Office Environment Special Instructions to Applicants: Applicants must provide name and contact information for three professional references. Seton Hall University is committed to programs of Equal Employment Opportunity (EEO) and the principles of affirmative action.
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