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Pivot Advising LLC

Director of Digital Marketing/Growth

Pivot Advising LLC, Irvine, California, United States, 92620

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Job Title: Director of Marketing & Growth

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

Location:

In-Office / Hybrid / Remote (Oceanside, CA)

Job Type:

Full-time, Permanent

Salary:

$120,000 - $160,000 (Depending on experience)

About Pivot Advising LLC At Pivot Advising, we build and operate high-performing e-commerce brands that deliver quality, innovation, and exceptional customer experiences. We are looking for a

strategic and results-driven Director of Marketing & Growth

to lead our

paid media, customer acquisition, and retention efforts . This will be an

individual contributor role to start , with the expectation of

building and leading a marketing team

as the company grows.

Reporting directly to the CEO , this role comes with a

high degree of autonomy

and the expectation to

both drive strategy and execute on key marketing initiatives .

This role is based in

Oceanside, CA , with the flexibility to be

in-office, hybrid, or fully remote

for the right candidate.

Key Responsibilities Growth & Strategy Develop and execute a comprehensive growth marketing strategy across paid media, organic channels, and retention marketing Lead customer acquisition efforts through paid advertising, social media, SEO, email, and partnerships Identify new revenue opportunities and test innovative marketing strategies to scale brand awareness and conversion Own marketing KPIs, including CAC, ROAS, LTV, conversion rates, and customer retention metrics Oversee and optimize marketing budget allocation to ensure maximum efficiency and profitability Provide regular reports and insights to the CEO on campaign effectiveness, sales trends, and market opportunities Define long-term marketing objectives and roadmap in alignment with overall business goals

Paid Advertising & Digital Marketing Develop, manage, and optimize Facebook/Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads to drive revenue and brand growth Implement A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign performance Monitor ROAS, CTR, CPA, and other key performance metrics, making data-driven decisions to scale campaigns Lead retargeting and audience segmentation strategies to maximize lifetime value and improve conversion rates Oversee marketing automation and email marketing initiatives to improve customer retention and repeat purchase rate

Brand & Community Growth Lead social media marketing efforts, including influencer partnerships and UGC-driven campaigns Work closely with content and creative teams to develop compelling brand messaging, ad creatives, and landing pages that align with growth objectives Identify and manage strategic partnerships to expand brand reach and improve brand equity Stay ahead of digital marketing trends and new growth opportunities, implementing best practices in performance marketing, CRO, and retention

Leadership & Team Management Start as an individual contributor, executing hands-on marketing initiatives while laying the groundwork for team expansion Build, mentor, and manage a high-performing digital marketing team as the company scales Foster a data-driven, performance-focused marketing culture, encouraging innovation and accountability Collaborate with cross-functional teams, including product, operations, and leadership, to ensure marketing efforts align with business goals

Qualifications & Skills 6+ years of experience in digital marketing, growth strategy, and paid media, with a strong track record of scaling e-commerce brands Deep expertise in Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, and Pinterest Ads Strong understanding of customer acquisition, conversion rate optimization (CRO), and retention marketing Strong data-driven mindset: Ability to analyze numbers and identify solutions from data insights; must be highly data-sensitive Experience managing marketing budgets and forecasting for revenue growth and profitability Proficiency in data analytics, attribution modeling, and marketing performance tracking Strong leadership skills, with experience building and managing marketing teams preferred Hands-on experience with Shopify, Klaviyo, Google Analytics, and marketing automation tools Ability to thrive in a fast-paced, high-growth environment with a strong focus on execution

Perks & Benefits Midday surf breaks – Our office is just three blocks from the beach, plus an office shower to keep you fresh for the rest of the day Flexible work options – Choose between in-office, hybrid, or fully remote work Family-friendly culture – No guilt for stepping away for school pickups, doctor appointments, or family emergencies Fast-tracked career growth – Make a direct impact and take on leadership opportunities early Entrepreneurial freedom – Experiment, take ownership, and innovate—without layers of corporate approval Tight-knit team environment – Work with a small, motivated team that values collaboration over competition Health Insurance, PTO, and 401k matching

Ready to drive the next phase of growth at Pivot Advising LLC? Apply now and help shape the future of our brand. #J-18808-Ljbffr