Petersen Automotive Museum
Director of Marketing
Petersen Automotive Museum, Los Angeles, California, United States, 90079
About Petersen Automotive Museum
The Petersen Automotive Museum is where automobiles tell stories, and every story has a place in history. As one of the world's largest and most diverse automotive museums, the Petersen features over 100,000 square feet of exhibit space and chronicles the evolution of outstanding automotive engineering achievements and their impact on our culture over the past 120 years. The Petersen Automotive Museum offers a range of competitive benefits.
About the role
The Director of Marketing at the Petersen Automotive Museum is a dynamic, strategic leader responsible for elevating the museum's brand through innovative marketing programs and robust partnerships. Working under the direction of the Chief Operating Officer, you will spearhead creative initiatives that drive attendance, enhance revenue streams, and strengthen relationships with auto manufacturers, brands, and supporters. This role demands an expert in automotive marketing, a visionary project manager, and an exceptional communicator who can think several moves ahead while executing complex, detail oriented campaigns.
What you'll do
Team Leadership & Mentorship: Oversee and mentor the Marketing Department, fostering a collaborative and innovative environment. Guide team members in developing and executing creative marketing strategies.
Program Development & Optimization: Conceptualize, produce, and refine museum marketing programs across Development, Retail, Education, Curatorial, and Admissions to drive patron engagement and brand awareness. Develop and maintain a programmatic calendar that aligns with the museum's content roadmap and monthly offerings.
Partnership Management: Manage Corporate Partnerships with meticulous attention to detail, ensuring ongoing collaboration and partner satisfaction. Collaborate with the Digital Content Manager to integrate digital components into traditional marketing initiatives, reinforcing the museum's platform growth.
Content & Digital Strategy: Optimize the museum's website, email campaigns, and social media channels to reflect the unique Petersen brand and engage diverse audiences. Stage, review, and coordinate marketing content with the COO, museum partners, and legal teams to ensure all materials meet established requirements.
Event Collaboration: Strategically work with the Director of Events to plan, promote, and execute internal museum events, ensuring each event meets high standards of communication and production.
Analytics & Continuous Improvement: Define, track, and analyze key marketing metrics using appropriate analytics tools to measure progress and inform future initiatives. Monitor and update content across all digital platforms, ensuring accuracy, compliance, and alignment with brand identity.
Qualifications
Experience & Expertise: Minimum of 5 years in marketing and partnerships, with demonstrated success in traditional and partnership marketing. Proven experience within the automotive sector, with a deep understanding of both collectible and new automotive markets.
Educational Background: Bachelor's degree in Marketing, Communications, or a related field, OR proven record of 5+ years marketing experience
Technical & Communication Skills: Proficiency with digital marketing tools, website production, and social analytics. Exceptional written, oral, and visual communication skills, with the ability to craft compelling marketing decks, presentations, and pitches. Advanced proficiency in MS Office Suite.
Project Management & Strategic Thinking: A track record of managing complex projects with a high degree of detail. Ability to think strategically and anticipate future challenges while executing current projects. Resourcefulness in delivering impactful marketing initiatives without relying on large corporate budgets.
Personal Attributes: Ambitious self-starter who is willing to go above and beyond to ensure success. Strong ability to collaborate across departments and communicate effectively with partners and senior executives. Detail-oriented mindset with a commitment to excellence.
This role offers the opportunity to shape the narrative and impact of the Petersen Automotive Museum through innovative marketing strategies and strong industry partnerships. If you are a forward thinking leader with a passion for the automotive world and a knack for creative problem solving, we invite you to apply and join our team.
Salary Range $160,000-$175,000
The Petersen Automotive Museum is where automobiles tell stories, and every story has a place in history. As one of the world's largest and most diverse automotive museums, the Petersen features over 100,000 square feet of exhibit space and chronicles the evolution of outstanding automotive engineering achievements and their impact on our culture over the past 120 years. The Petersen Automotive Museum offers a range of competitive benefits.
About the role
The Director of Marketing at the Petersen Automotive Museum is a dynamic, strategic leader responsible for elevating the museum's brand through innovative marketing programs and robust partnerships. Working under the direction of the Chief Operating Officer, you will spearhead creative initiatives that drive attendance, enhance revenue streams, and strengthen relationships with auto manufacturers, brands, and supporters. This role demands an expert in automotive marketing, a visionary project manager, and an exceptional communicator who can think several moves ahead while executing complex, detail oriented campaigns.
What you'll do
Team Leadership & Mentorship: Oversee and mentor the Marketing Department, fostering a collaborative and innovative environment. Guide team members in developing and executing creative marketing strategies.
Program Development & Optimization: Conceptualize, produce, and refine museum marketing programs across Development, Retail, Education, Curatorial, and Admissions to drive patron engagement and brand awareness. Develop and maintain a programmatic calendar that aligns with the museum's content roadmap and monthly offerings.
Partnership Management: Manage Corporate Partnerships with meticulous attention to detail, ensuring ongoing collaboration and partner satisfaction. Collaborate with the Digital Content Manager to integrate digital components into traditional marketing initiatives, reinforcing the museum's platform growth.
Content & Digital Strategy: Optimize the museum's website, email campaigns, and social media channels to reflect the unique Petersen brand and engage diverse audiences. Stage, review, and coordinate marketing content with the COO, museum partners, and legal teams to ensure all materials meet established requirements.
Event Collaboration: Strategically work with the Director of Events to plan, promote, and execute internal museum events, ensuring each event meets high standards of communication and production.
Analytics & Continuous Improvement: Define, track, and analyze key marketing metrics using appropriate analytics tools to measure progress and inform future initiatives. Monitor and update content across all digital platforms, ensuring accuracy, compliance, and alignment with brand identity.
Qualifications
Experience & Expertise: Minimum of 5 years in marketing and partnerships, with demonstrated success in traditional and partnership marketing. Proven experience within the automotive sector, with a deep understanding of both collectible and new automotive markets.
Educational Background: Bachelor's degree in Marketing, Communications, or a related field, OR proven record of 5+ years marketing experience
Technical & Communication Skills: Proficiency with digital marketing tools, website production, and social analytics. Exceptional written, oral, and visual communication skills, with the ability to craft compelling marketing decks, presentations, and pitches. Advanced proficiency in MS Office Suite.
Project Management & Strategic Thinking: A track record of managing complex projects with a high degree of detail. Ability to think strategically and anticipate future challenges while executing current projects. Resourcefulness in delivering impactful marketing initiatives without relying on large corporate budgets.
Personal Attributes: Ambitious self-starter who is willing to go above and beyond to ensure success. Strong ability to collaborate across departments and communicate effectively with partners and senior executives. Detail-oriented mindset with a commitment to excellence.
This role offers the opportunity to shape the narrative and impact of the Petersen Automotive Museum through innovative marketing strategies and strong industry partnerships. If you are a forward thinking leader with a passion for the automotive world and a knack for creative problem solving, we invite you to apply and join our team.
Salary Range $160,000-$175,000