M&T Bank
Senior Marketing Manager, Performance Marketing Programs
M&T Bank, Paramus, New Jersey, us, 07653
Overview:
M&T Bank is seeking a dynamic and experienced Senior Marketing Manager to lead performance marketing programs focused on M&T Bank's new customer acquisition efforts for retail and small business banking. This role is pivotal in driving growth through new customer relationships and requires a deep understanding of the key drivers behind customer decisions. The ideal candidate will have a strong background in omni-channel marketing, marketing analytics, and Agile product management and delivery, with a keen ability to direct cross-functional teams and derive actionable insights from data.
Key Responsibilities:
Product Vision and Strategy:
Define and communicate the product vision and strategy for new customer acquisition, ensuring alignment with M&T Bank's overall goals and objectives.
Market Analysis:
Conduct market research to understand customer needs and decision journeys, competitive landscape, and industry trends, identifying opportunities for growth and differentiation.
Stakeholder Collaboration:
Work with cross-functional teams, including Marketing Analytics, Business Line Marketing, Risk and Compliance, and Digital, to develop and execute strategies that attract new customers.
Product Roadmap:
Develop and maintain product roadmaps, prioritizing features and functionalities based on business value and customer impact.
Backlog Management:
Manage the product backlog, ensuring it is well-organized and aligned with the product strategy.
Sprint Planning and Review:
Facilitate sprint planning, review, and retrospective meetings to ensure continuous improvement.
Performance Monitoring:
Monitor product performance using business intelligence tools and customer feedback, implementing changes to enhance the customer acquisition process.
Risk Management:
Identify potential risks and develop strategies to mitigate them.
Customer Experience:
Advocate for the customer experience, ensuring all product features enhance the overall customer journey and satisfaction.
Innovation and Technology Adoption:
Champion the adoption of new technologies or processes to improve efficiency and product outcomes.
Research and Competitor Analysis:
Conduct thorough research to understand competitors and differentiate M&T Bank's offerings.
Data Insights:
Derive insights from data to inform product decisions and strategies.
Marketing Ecosystem:
Understand traditional and digital marketing concepts, including Direct Mail, Paid Search, Paid Social, Display, SEO, and brand marketing, to build effective awareness and engagement.
MarTech Experience:
Utilize modern marketing technologies to drive customer acquisition.
Analytics and Experiment Design:
Understand basic experiment design and apply A/B testing methodologies to optimize marketing strategies.
Budget Management:
Oversee a $10MM+ annual marketing budget for consumer checking and business banking programs.
Required Qualifications:
9 years of Marketing experience or relevant experience
(Or in lieu of a degree, a combination of 13 years of higher education and relevant experience)
3 years of team leadership experience
Experience in leading thru complex problems
Retail and Business Banking Expertise: Have a solid understanding of retail and business banking offerings, including regulatory constraints and opportunities.
Has demonstrated strong working relationships with internal and external partners at all levels of the organization
Proven decision-making ability to inform, educate and influence management and team members.
Proven experience in product management, marketing, or a related field.
Strong analytical skills and ability to derive insights from data.
Excellent communication and relationship-building skills.
Experience working with cross-functional teams and influencing stakeholders.
Knowledge of digital marketing, SEO, and brand marketing.
Familiarity with modern marketing technologies and analytics.
Ability to manage a significant marketing budget effectively.
Understanding of Design Thinking principles
Knowledge of product design and development best practices
Knowledge of Agile and Lean principles and practices
Experience working in partnership with user experience teams on product design
Experience developing/managing digital capabilities
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $130,840.95 - $218,068.25 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
Location
Baltimore, Maryland, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
M&T Bank is seeking a dynamic and experienced Senior Marketing Manager to lead performance marketing programs focused on M&T Bank's new customer acquisition efforts for retail and small business banking. This role is pivotal in driving growth through new customer relationships and requires a deep understanding of the key drivers behind customer decisions. The ideal candidate will have a strong background in omni-channel marketing, marketing analytics, and Agile product management and delivery, with a keen ability to direct cross-functional teams and derive actionable insights from data.
Key Responsibilities:
Product Vision and Strategy:
Define and communicate the product vision and strategy for new customer acquisition, ensuring alignment with M&T Bank's overall goals and objectives.
Market Analysis:
Conduct market research to understand customer needs and decision journeys, competitive landscape, and industry trends, identifying opportunities for growth and differentiation.
Stakeholder Collaboration:
Work with cross-functional teams, including Marketing Analytics, Business Line Marketing, Risk and Compliance, and Digital, to develop and execute strategies that attract new customers.
Product Roadmap:
Develop and maintain product roadmaps, prioritizing features and functionalities based on business value and customer impact.
Backlog Management:
Manage the product backlog, ensuring it is well-organized and aligned with the product strategy.
Sprint Planning and Review:
Facilitate sprint planning, review, and retrospective meetings to ensure continuous improvement.
Performance Monitoring:
Monitor product performance using business intelligence tools and customer feedback, implementing changes to enhance the customer acquisition process.
Risk Management:
Identify potential risks and develop strategies to mitigate them.
Customer Experience:
Advocate for the customer experience, ensuring all product features enhance the overall customer journey and satisfaction.
Innovation and Technology Adoption:
Champion the adoption of new technologies or processes to improve efficiency and product outcomes.
Research and Competitor Analysis:
Conduct thorough research to understand competitors and differentiate M&T Bank's offerings.
Data Insights:
Derive insights from data to inform product decisions and strategies.
Marketing Ecosystem:
Understand traditional and digital marketing concepts, including Direct Mail, Paid Search, Paid Social, Display, SEO, and brand marketing, to build effective awareness and engagement.
MarTech Experience:
Utilize modern marketing technologies to drive customer acquisition.
Analytics and Experiment Design:
Understand basic experiment design and apply A/B testing methodologies to optimize marketing strategies.
Budget Management:
Oversee a $10MM+ annual marketing budget for consumer checking and business banking programs.
Required Qualifications:
9 years of Marketing experience or relevant experience
(Or in lieu of a degree, a combination of 13 years of higher education and relevant experience)
3 years of team leadership experience
Experience in leading thru complex problems
Retail and Business Banking Expertise: Have a solid understanding of retail and business banking offerings, including regulatory constraints and opportunities.
Has demonstrated strong working relationships with internal and external partners at all levels of the organization
Proven decision-making ability to inform, educate and influence management and team members.
Proven experience in product management, marketing, or a related field.
Strong analytical skills and ability to derive insights from data.
Excellent communication and relationship-building skills.
Experience working with cross-functional teams and influencing stakeholders.
Knowledge of digital marketing, SEO, and brand marketing.
Familiarity with modern marketing technologies and analytics.
Ability to manage a significant marketing budget effectively.
Understanding of Design Thinking principles
Knowledge of product design and development best practices
Knowledge of Agile and Lean principles and practices
Experience working in partnership with user experience teams on product design
Experience developing/managing digital capabilities
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $130,840.95 - $218,068.25 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
Location
Baltimore, Maryland, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.