Elmhurst 1925 is hiring: Graphic Designer & Social Media Specialist in Buffalo

We are seeking a dynamic and creative individual to fill the role of Design & Media Specialist. This hybrid position combines visual design expertise with social media strategy to create engaging content that drives brand awareness and audience engagement.

Key Responsibilities

Graphic Design

• Develop visually compelling graphics for digital and print, including social media posts, advertisements, brochures, and website assets.
• Create branded templates for consistent messaging across platforms.
• Design motion graphics, GIFs, and short-form videos for multimedia campaigns.
• Collaborate with marketing and product teams to produce on-brand visuals.
• Maintain a cohesive visual identity across all marketing materials.
• Lead, manage, and direct photoshoots - develop mood boards, shot lists, source talent, shot locations and manage post-production work.

Social Media Coordination

• Develop and execute social media strategies for platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest.
• Schedule and publish posts using social media management tools.
• Monitor social media engagement, responding to comments, messages, and inquiries.
• Analyze and report on key performance metrics to optimize content.
• Stay updated on social media trends, tools, and best practices.
• Collaborate with influencers and partners to amplify brand messaging.

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Proven experience in graphic design and social media management.
• Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Experience with video editing software (e.g., Premiere Pro, After Effects) is a plus.
• Basic photography and videography experience, skilled preferred.
• Strong understanding of social media platforms and their audiences.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong attention to detail and creative problem-solving skills.
• Demonstrate a strong ability to listen, and a commitment to learning and growing through feedback.

Preferred Skills

• Knowledge of social media analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Familiarity with SEO and paid social media advertising.
• Basic knowledge of HTML/CSS or website platforms like WordPress is a bonus.
• Experience with 3D rendering software (e.g., Blender, Zbrush, Houdini).

Seniority level

Entry level

Employment type

Full-time

Job function

Design, Art/Creative, and Information Technology

Industries

Food and Beverage Services

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