Social Media Manager

JOB SUMMARY

Charlotte County is currently seeking a dynamic and motivated Social Media Manager to join our team. Qualified candidate will perform professional and technical work coordinating the production and dissemination of public information using various, popular social media platforms such as Twitter, Facebook, NextDoor, YouTube, and Instagram. Oversees day-to-day management of social media campaigns and ensures County brand consistency. Please refer to the education and experience section below for consideration.

ESSENTIAL JOB FUNCTIONS

1. Oversees the coordination, management, and implementation of social media campaigns across the organization.
2. Supervises all aspects of social media interaction between customers and the County and ensures a positive customer service experience.
3. Assists Communications Manager with the creation and implementation of social media strategies monthly.
4. Creates actionable plans to grow and maintain followers through popular social media platforms.
5. Monitors SEO (search engine optimization) and user engagement and suggests content optimization.
6. Moderates user-generated content and messages appropriately, based on County policies.
7. Researches and implements social media best practices.
8. Ensures County brand consistency in copy through tone, voice, and terminology.
9. Generates, edits, publishes, and shares content (original text, images, video, and HTML).
10. Develops and conducts social media training for department platform administrators.
11. Assists with development and management of social media policies.
12. Identifies most important key performance indicators and ensures progress on all platforms by using analytical tools.
13. Creates monthly content calendar, which includes budget and goals.

Education and Experience for Consideration:

An equivalent combination of relevant training, education and experience:

1. Bachelor’s Degree
   • Preferred:
     • Communications
     • Marketing
     • Public Relations
2. Five (5) years of experience in digital marketing or social media, to include lead experience.

Licenses and/or Certificates:

1. Must maintain a valid driver’s license.

PHYSICAL DEMANDS

Walking, sitting, hearing, seeing up close, talking, standing, finger movement, repetitive motions.

WORK ENVIRONMENT

Work is primarily performed in an indoor, climate-controlled environment and is nearly absent from disagreeable elements (e.g., irate customers, extreme noise, heat, odors, heights and/or dust).

RISK/SAFETY CONDITIONS

There is little or no risk related to physical and/or mental health and safety associated with this position.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.