Do it Best Corp. is hiring: Social Media Specialist in Fort Wayne

Company/Division: Do it Best - Marketing

Reports to: Managed Marketing Supervisor

Travel: Infrequent (as needed; may attend market 2x/year as required)

About the role:

The Social Media Specialist is responsible for crafting high-quality content and driving engagement on multiple member’s social media platforms. This role requires creativity, strategic thinking, and a deep understanding of social media analytics to boost our member’s online presence and brand engagement.

Responsibilities include:

1. Create and curate engaging content and social calendars across multiple social platforms, specifically for Facebook and Instagram.
2. Collaborate with the Managed Marketing Specialists to create a social media strategy reinforcing the member’s brand.
3. Analyze social media metrics to gauge success and areas for improvement in our campaigns, adjusting strategies as needed.
4. Engage with the member’s audience through frequent interactions and community management to foster a positive community and add value to the user experience.
5. Stay current with social media trends and best practices, and integrate them into strategies to remain competitive in the digital space.
6. Manage social media advertising budgets and campaigns, ensuring they align with our member’s strategic goals.

Skills and Abilities:

• Self-motivated, able to manage and meet deadlines.
• Excellent project management skills, including planning, organizing, and follow-up.
• Proficient written and verbal communication skills & copywriting for social marketing.
• Preferred social marketing for retail experience.
• Simplify complex information and explain in clear, easy-to-understand terms when training team members.
• Change management with members, team members, and company initiatives.

Experience & Education:

• Associate’s or bachelor’s degree in Marketing or Communication (or equivalent).
• Experience in marketing, advertising, or equivalent in retail space is preferred.
• Knowledge of social media and marketing trends.
• Familiarity with Meta Business Suite and Ad Manager.

Benefits available to you:

• Full insurance benefits package including Medical, Dental, & Vision with a premium free plan available.
• Paid time off to foster work/life balance.
• Profit sharing.
• Bonus Pay opportunities.
• Retirement funding opportunities.

Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.