Social Media and Content Marketing Specialist Job at Lola Saratoga in Albany

Content Summary: Social Media and Content Marketing Specialist at Albany, for Lola Saratoga About the Role: We’re seeking a creative and trend-savvy Social Media & Content Strategy Manager to lead our social media, and email marketing efforts. This role is ideal for someone passionate about fashion and high-end luxury , with a strong understanding of current social media trends. This is an in person position, and candidates must be willing to travel between Albany and Saratoga. Produce and edit engaging, on-brand content tailored for social media. Manage content for TikTok, Instagram and Youtube Develop and execute email marketing campaigns to engage and grow our audience. Design marketing assets using Canva and other creative tools. Oversee event marketing strategies to boost brand visibility. Plan, execute, and optimize paid social media advertising campaigns to drive engagement and conversions. Track performance metrics and adjust strategies to improve results. Execute and present quarterly marketing strategy meetings Proven experience in digital marketing, social media management, and content creation. Strong knowledge of TikTok & Instagram (trends, algorithms, content strategy). Experience in running and optimizing social media ads (Meta, etc.) Proficiency in Canva and other content creation platforms. Passion for luxury fashion and branding . Strong storytelling, editing and creative skills. Willingness to travel between Albany and Saratoga.