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Confidential

Director of Marketing and Growth

Confidential, New York, New York, us, 10261

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Director of Marketing and Growth About the Company Alternative milk brand Industry Food Production Type Privately Held Founded 2020 Employees 2-10 Categories Consumer Goods About the Role Join our innovative and rapidly growing alternative milk brand as the Director of Marketing and Growth. In this pivotal role, you will lead the strategy and execution of multi-channel marketing initiatives aimed at boosting brand awareness, driving product trials, and accelerating revenue growth. As a strategic leader, you will guide our marketing team and collaborate closely with sales, product development, finance, and operations to ensure cohesive alignment with our business objectives. We are looking for a proactive leader with an entrepreneurial mindset who thrives in dynamic environments. The Director of Marketing and Growth will be instrumental in our digital expansion. You will leverage your expertise in paid acquisition, conversion strategies, and customer retention to foster significant digital growth. To excel in this role, you should possess at least 7 years of comprehensive marketing experience, including 3 years in a leadership capacity, ideally within a vibrant food or beverage organization. A strong data-driven approach, combined with a successful track record in formulating and implementing marketing strategies that amplify brand presence and stimulate sales, is essential. We value creative visionaries who challenge conventional marketing practices and are passionate about purpose-driven brands. Key qualifications include exceptional project management prowess, the ability to work cross-functionally, and a meticulous attention to detail when managing diverse initiatives. A background in the consumer packaged goods sector, particularly in the plant-based arena, along with a solid understanding of premium product positioning, will set you apart as our ideal candidate. Hiring Manager Title Chief Executive Officer (CEO) Travel Percent Less than 10% Functions Marketing