THE HEMP COLLECT
PLEASE READ THOROUGHLY BEFORE APPLYING
This is a full-time role that we desire to be in office, but are open to remote talent. The Marketing Director will lead our nationwide marketing efforts in the rapidly evolving open-market cannabis & CBD industry. Our channels include DTC and B2B both in person and online. The ideal candidate will have a proven track record in strategic marketing, brand management, and digital marketing. This role requires a visionary leader capable of driving growth and brand awareness while navigating the unique challenges of the cannabis & CBD market.
- 5+ years of senior-level marketing leadership experience in the CPG industry.
- Proven track record of managing $1M+/high-budget , multi-channel marketing strategies.
- Deep expertise in SEO, influencer marketing, programmatic advertising, affiliate marketing, direct mail, in-market activations, CRO, email marketing, and social advertising.
- Demonstrated ability to hire, lead , and mentor high-performing marketing teams.
- Strong analytical and data-driven decision-making skills.
- Proven experience optimizing marketing ROI.
- Expertise in major marketing platforms (Google Ads, Meta Ads, Shopify, Klaviyo, etc.).
- Strong understanding of navigating compliance and legal considerations.
- Develop and implement comprehensive marketing strategies aligned with company goals and market trends.
- Oversee the creation and execution of marketing campaigns, ensuring they are effective, compliant, and within budget.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts across all channels.
- Monitor and report on the effectiveness of marketing initiatives, making data-driven adjustments as needed.
- Define and maintain the brand identity, ensuring consistency across all marketing materials and channels.
- Develop and implement brand guidelines to ensure a unified and professional image.
- Lead creative direction for all marketing collateral, including packaging, advertising, and promotional materials.
- Foster partnerships and collaborations to enhance brand visibility and credibility.
- Develop and execute digital marketing strategies to drive online engagement and sales.
- Oversee social media presence, ensuring content is engaging, relevant, and compliant with industry regulations.
- Manage email marketing campaigns, from strategy to execution and analysis.
- Optimize the company's website for SEO and user experience to drive traffic and conversions.
- Conduct market research to stay abreast of industry trends, consumer behavior, and competitive landscape.
- Analyze marketing data to measure the success of campaigns and identify areas for improvement.
- Prepare reports and presentations for senior management, providing insights and recommendations based on research findings.
- Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
- Provide ongoing training and development opportunities to ensure the team remains skilled and knowledgeable about the latest marketing trends and tools.
- Evaluate team performance, providing feedback and setting goals to drive continuous improvement.
- Review and analyze marketing performance metrics.
- Collaborate with the marketing team on ongoing projects and campaigns.
- Engage with the digital marketing team to ensure content is timely and relevant.
- Monitor industry news and competitor activities.
- Attend and contribute to daily stand-up meetings.
- Plan and review weekly marketing activities and campaigns.
- Hold team meetings to discuss progress and address challenges.
- Update senior management on marketing performance and strategies.
- Coordinate with other departments to align marketing efforts.
- Develop and review monthly marketing reports and KPIs.
- Adjust marketing strategies based on performance data and market trends.
- Plan and execute monthly marketing initiatives and promotions.
- Conduct performance reviews and provide feedback to the marketing team.
- Attend industry events and networking opportunities.
ONLY if you meet all of the required qualifications that will be verified (please don't send otherwise), send your resume and cover letter to ashley@thehempcollect.com with the subject line:
Marketing: (+ attention-grabbing line using best practices).
- Bachelor's degree in Marketing, Business, or related field or 5+ years experience .
- Proven experience and success as a Marketing Director or similar role.
- CPG experience a must, with a preference for cannabis-specific experience.
- Strong knowledge of digital marketing, social media, and SEO.
- Excellent leadership and team management skills.
- Ability to analyze data and make data-driven decisions.
- Creative thinker with a passion for brand building and storytelling.
- Excellent communication and interpersonal skills.
- Competitive salary.
- Performance bonuses.
- Opportunity to be a part of an industry-leading disruptive company.
- Employee discounts and perks.
- ESOP
- Medical & dental