Job Title: Marketing Manager
Company: Granite Bank
Location: Champlin, MN- Hybrid
About Us: Granite Bank is a family-owned community bank headquartered in Cold Spring, MN, with branches in Champlin, MN and Spicer, MN. The bank has built a great reputation within the communities it serves with competitive compensation and benefits and a progressive, forward-thinking work culture.
Position Summary:
The Marketing Manager is responsible for developing our marketing strategies, creating a distinctive and cohesive brand identity, and spearheading our campaigns. You’ll be our go-to marketing expert who oversees the day-to-day and manages our two CRM platforms. Our ideal candidate will use their strategic marketing skills to drive brand awareness to grow our business.
Key Responsibilities:
- Plan and execute marketing strategies to increase brand awareness and sales of mortgage products.
- Create and implement targeted campaigns to attract and engage potential borrowers and real estate partners.
- Manage marketing campaigns across various channels, including digital (SEO, SEM, social media, email marketing), print, and events.
- Create content that communicates the benefits of our mortgage & banking products, including website content, brochures, email newsletters, and social media posts.
- Ensure content is informative, engaging, and compliant with industry regulations and standards.
- Conduct market research to identify trends, customer needs, and competitive landscape within the mortgage and banking industries.
- Use insights to develop targeted marketing strategies and adjust campaigns as needed.
- Managing day-to-day of CRM
- Data entry and maintenance
- User management
- Customer interaction management
- Reporting and analytics
- System maintenance
- Workflow and automation management
- Manage the library of social media posts, flyers, postcards, and any other marketing materials needed
- Manage marketing inbox and ensure timely responses.
- Manage website, including updates, security, etc.
Qualifications:
Experience: 3-5 years of experience in marketing with a proven track record of successful campaigns and design projects. Experience in a bank, mortgage company setting, or financial services is required.
Skills:
- Experience with Top of Mind and Surefire CRMs
- In-depth knowledge of mortgage or banking products, industry trends, and regulatory requirements.
- Proven ability to create and manage successful marketing campaigns and lead generation strategies.
- Strong analytical skills and experience with marketing analytics tools.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools (e.g., CRM systems, email marketing platforms, content management systems).
- Other duties as assigned
What We Offer:
Competitive salary with comprehensive benefits package, opportunities for growth and professional development, and a dynamic, family-oriented work environment.
Granite Bank is an Equal Opportunity Employer
Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.