Delta Light Group North America is hiring: Marketing Manager in Denver

Company Overview

Delta Light Group North America (DLGNA) is a client-centered house of brands renowned for their innovation, design excellence, and commitment to manufacturing quality lighting solutions in the architectural, commercial, and private sectors. Our brands include Delta Light, LF Illumination, Delray Lighting, and Visual Lighting Technologies. With a broad spectrum of lighting solutions, our goal is to simplify design by combining the latest technology and highest quality in terms of engineering, standards, and certifications. 

Key Responsibilities

Marketing Strategy & Execution:

• Develop and oversee the marketing strategy for the Delta Light Group North America brands, ensuring alignment with company goals and objectives.
• Lead digital marketing initiatives, including website management, email campaigns, and social media platforms, to drive brand awareness and engagement.
• Collaborate with sales teams to understand market needs, industry trends, and customer demands, translating insights into effective marketing strategies.
• Partner with product development teams to support product launches and communicate value propositions effectively to target audiences.

Digital Marketing:

• Manage and optimize the performance of all digital channels, ensuring content is consistent, engaging, and on-brand.
• Develop KPIs and track performance metrics for digital campaigns, providing data-driven insights and recommendations for improvement.
• Collaborate with designers, content creators, and developers to maintain a compelling online presence.

Trade Shows & Events:

• Coordinate with internal and external teams to represent the Delta Light Group North America brands at trade shows and industry events.
• Develop messaging and materials for events, ensuring alignment with overall marketing objectives.
• Support on-site event execution as needed, including travel up to 20% of the time.

Team Collaboration & Vendor Management:

• Build strong relationships with external agencies, vendors, and partners to execute marketing initiatives efficiently.
• Provide clear leadership and guidance to marketing team members and cross-functional collaborators to ensure goals are met.

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).

Experience: Minimum of 5 years of marketing experience within the lighting or architectural industry.

Skills:

• Proven expertise in digital marketing, including website management, email campaigns, and social media platforms.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools and platforms, such as Google Analytics, Monday.com, and content management systems.
• Familiarity with event planning and trade show execution within the lighting or architectural industries is a plus.

Personal Attributes:

• A creative problem-solver with a strategic mindset.
• Highly collaborative and team-oriented.
• Willing and able to travel up to 25% of the time.