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WorldFinds

Marketing Manager Job at WorldFinds in Westmont

WorldFinds, Westmont, IL, US

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WorldFinds is an impact-driven brand of jewelry, accessories, home goods & gifts that helps empower women through fair trade. We are seeking a dynamic, creative & technical Marketing Manager to lead and execute all marketing initiatives for the brand, including Wholesale and Direct-to-Consumer parts of the business. This role works closely with all other departments and team members.

What You’ll Do:

  • A little of everything!
  • Email Marketing: Develop and execute email marketing campaigns, coordinating promotions and website banners to match campaigns. Plan & optimize editorial calendars, ensuring alignment with goals.
  • Digital Product Merchandising: Prepare products for digital launch by photographing and editing images, as well as updating product listings, categories, etc. across websites & marketplaces.
  • Tradeshow Coordination: Collaborate with sales & design team members to prepare for bi-annual industry trade shows.
  • Digital Advertising:  Develop & execute digital marketing campaigns in accordance with the editorial calendar using Facebook Ads and Google Ads.
  • Graphic Design: Design & execute various design projects as needed, from postcards to packaging to catalogs. 
  • SEO Strategy:  Develop and execute SEO strategies that drive organic growth, including keyword research, content optimization, and recommendations for on-site improvements.
  • Analytics & Reporting: Analyze performance metrics across campaigns, SEO, and social, providing actionable insights and recommendations for future campaigns and other team members.
  • Trend Spotting: Stay on top of marketing trends, algorithm updates, and emerging best practices to keep strategies fresh and effective.

What You’ll Bring:

  • Ideally 2-3+ years of experience in a small-team environment, with time spent in B2B and B2C marketing (bonus points for fair trade, fashion or accessories!)
  • Experience planning and executing marketing campaigns and managing multiple calendars.
  • Comfort & experience working with other team members and cross-collaborating.
  • An eagerness to learn new things & a willingness to jump in where needed plus a resourceful, optimistic, positive attitude.
  • Stellar organizational skills
  • Fluency in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
  • Experience with Shopify, Faire, Netsuite or similar business software.
  • Keen to figure things out and learn as they go, but coming in with a good base of knowledge and work ethic.

To apply, email your resume and cover letter to info@worldfinds.com.