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Magnolia Boutique

Magnolia Boutique is hiring: Email Marketing Specialist in Franklin

Magnolia Boutique, Franklin, IN, US

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Fast growing online women's boutique is searching for a creative and assertive Email Marketing Specialist to join our team. We are looking for a fashion lover who is skilled in the latest Email/SMS and Digital Marketing trends. This position can be fully remote for the right candidate, or on-site for local canidates.

Overview: 

  • Design and manage email marketing campaigns and flows 
  • Create SMS campaigns to drive customer acquisition and retention 
  • Create graphics for email and SMS campaigns
  • Work directly with the social media team to create content that reaches our target audience through consistent brand messaging 
  • Manage Facebook VIP page by giving exclusive access through sneak peeks to sales and collections 
  • Update photos and other website content

Email/SMS:

  • Design, manage, and schedule daily email marketing campaigns 
  • Manage automated email marketing flows and list segmenting
  • Follow and develop strategy to drive customer acquisition and retention, open rate, click through rate, and revenue through this channel 
  • Create engaging content that follows the brand messaging guide 
  • Design, manage, and schedule weekly SMS/ MMS marketing campaigns
  • Manage deliverability across all email domains

Qualifications: 

  • Graphic design experience required
  • Copy writing skills
  • Love of fashion and knowledge of the latest fashion trends
  • Experience working with email and SMS platforms, Klaviyo experience is a huge plus
  • Proactive 
  • Passionate about marketing 
  • Marketing/ Social Media degree 
  • Background in social media/ digital marketing space with proven results 
  • Ability to develop and maintain customer base, engagement, and revenue in assigned channels 
  • E-commerce apparel experience preferred but not required

Benefits:

  • Health, vision and dental insurance
  • Paid holidays and PTO
  • 401K plan with matching
  • Generous employee discount
  • Casual work environment
  • Fully remote and/or Hybrid schedule for the right candidate

Please include salary requirements.