Magnolia Boutique
Magnolia Boutique is hiring: Email Marketing Specialist in Franklin
Magnolia Boutique, Franklin, IN, US
Fast growing online women's boutique is searching for a creative and assertive Email Marketing Specialist to join our team. We are looking for a fashion lover who is skilled in the latest Email/SMS and Digital Marketing trends. This position can be fully remote for the right candidate, or on-site for local canidates.
Overview:
- Design and manage email marketing campaigns and flows
- Create SMS campaigns to drive customer acquisition and retention
- Create graphics for email and SMS campaigns
- Work directly with the social media team to create content that reaches our target audience through consistent brand messaging
- Manage Facebook VIP page by giving exclusive access through sneak peeks to sales and collections
- Update photos and other website content
Email/SMS:
- Design, manage, and schedule daily email marketing campaigns
- Manage automated email marketing flows and list segmenting
- Follow and develop strategy to drive customer acquisition and retention, open rate, click through rate, and revenue through this channel
- Create engaging content that follows the brand messaging guide
- Design, manage, and schedule weekly SMS/ MMS marketing campaigns
- Manage deliverability across all email domains
Qualifications:
- Graphic design experience required
- Copy writing skills
- Love of fashion and knowledge of the latest fashion trends
- Experience working with email and SMS platforms, Klaviyo experience is a huge plus
- Proactive
- Passionate about marketing
- Marketing/ Social Media degree
- Background in social media/ digital marketing space with proven results
- Ability to develop and maintain customer base, engagement, and revenue in assigned channels
- E-commerce apparel experience preferred but not required
Benefits:
- Health, vision and dental insurance
- Paid holidays and PTO
- 401K plan with matching
- Generous employee discount
- Casual work environment
- Fully remote and/or Hybrid schedule for the right candidate
Please include salary requirements.