Social Media Coordinator Job at Island Hospitality Management in West Palm Beach

A Social Media Coordinator is responsible for developing, implementing, and managing hotels & F&B outlet’s social media strategy and online presence. This role plays a crucial part in increasing brand awareness, enhancing online reputation, and driving engagement with the target audience across various social media platforms. The Social Media Coordinator must be well-versed in social media trends and possess strong communication and analytical skills.

This position may require flexible scheduling availability.

Social Media Strategy:

• Develop and execute a comprehensive social media strategy aligned with the organization's goals and objectives.
• Research and stay updated on industry trends, competitor activities, and emerging platforms.

Content Creation:

• Create, curate, and schedule content for various social media platforms, such as images and videos on top social media platforms such as Instagram, Facebook and TikTok.
• Ensure that all content is engaging, relevant, and consistent with the brand's voice and message.

Audience Engagement:

• Monitor and respond to comments, messages, and mentions on social media platforms in a timely and appropriate manner.
• Foster meaningful interactions with the audience, encouraging discussions, and managing online communities.

Data Analysis and Reporting:

• Analyze key performance indicators (KPIs) and use data insights to optimize content and strategy.
• Generate regular reports to track the effectiveness of social media efforts and make data-driven decisions.

Brand Reputation Management:

• Ensure that the brand's image and reputation are maintained and enhanced on social media platforms.
• Address and resolve issues or negative feedback professionally and promptly.

Collaboration:

• Collaborate with cross-functional teams, including marketing, PR, and design, to ensure consistency in messaging and branding across all channels.

Stay Current with Platform Updates:

• Keep up-to-date with changes in social media algorithms and trends to adapt strategies accordingly.

Job Qualifications:

• Minimum 1 year experience in social media management, preferably within hospitality industry
• Strong understanding of various social media platforms, their features, and best practices.
• Proficiency in social media management tools and analytics.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content.
• Analytical skills to interpret data and make informed decisions.
• Time management and multitasking abilities.
• Strong problem-solving skills.
• Knowledge of SEO, digital marketing, and online advertising is a plus.

A Social Media Coordinator is a pivotal role in building and maintaining a brand's online presence and engaging with the digital community. Success in this position requires a combination of creativity, strategic thinking, and the ability to adapt to the ever-evolving landscape of social media.

Training:

Island Hospitality is committed to employee development and displays that commitment with a formalized training and development program providing a clear path for any employee with a desire and aptitude to thrive in the hospitality business. As team members join Island Hospitality from other organizations they too can build on that prior experience and find further growth opportunities within our company by utilizing the tools and resources offered.

Team Member Wellness Program: How We Thank You For All You Bring To The Team

Rewarding Benefits Package:

• Healthcare including Medical, Dental, and Vision Insurance
• HSA & FSA plans available!
• Dependent care FSA
• Identity Theft Protection Insurance Commuter benefits including transit & parking
• Pet Insurance
• PTO and Payroll Incentives for Annual Wellness Exams
• Employee Assistance Program Wellness Subscriptions including access to gyms, financial planning, counseling, and legal services
• Paid Sick and Vacation Time
• Family Leave
• 401(k) Retirement plan - IHM Matches 100% up to 3% of your salary and an extra 50% on the next 2% of your salary. 401(k) is fully vested upon the first contribution

Rewarding Hard Work:

• Incentive based bonus program
• Free room nights at our hotels and employee discounts within your hotel brand
• Discounts for friends and family within your hotel brand
• Team Member of the Month, Quarter, and Year recognition and bonus
• Discounted tickets to theme parks, musicals, movies, and more through Tickets at Work
• Career Growth through our in-house training program with a path personalized to your desired goals
• Referral bonus program to ANY of our locations

Equal Opportunity Employer

Island Hospitality uses E-Verify to confirm work authorization in all municipalities where it is required by law.