NSM Insurance
Overview
**Fluency in Mandarin Chinese and English (written and spoken) are required for success in this position. This role is on-site full time at the New York City, NY office.**
ISO Insurance is the world's largest international student insurance manager since 1958. We specialize in offering comprehensive, affordable, and customized insurance plans tailored to the unique needs of international students. Serving over 1,000,000 students from 200 countries and partnering with 6,700 educational institutions, ISO goal is to provide international students comprehensive health insurance at a price they can afford.
ISO is headquartered in New York City and is part of NSM Insurance Group, a global specialty insurance provider with more than $1.95 billion in premium across 25+ specialty insurance programs and brands around the world. Named a Philadelphia Inquirer Top Workplace based on employee feedback, the company has been exclusively focused on building successful insurance programs since 1990 and continually seeks new opportunities to grow and expand through strategic mergers and acquisitions.
Relationships are paramount at NSM because we know that's what drives mutual, long-term success. We maintain an entrepreneurial spirit and startup mindset within an established organization that continues to redefine what specialty insurance means and how it impacts everyday lives. Employees are given endless opportunities to expand their interests and skillsets, push breakthrough ideas and take risks. Our open, supportive environment gives employees the confidence to take ownership of their work as if the business was their own.
At NSM, we Build Success every day for our people, carrier partners, agents and insureds - because we know our success is built on yours.
ISO is in search of a Digital Marketing Specialist to join their team at their New York City office.
Responsibilities
Respond promptly and professionally to customer inquiries via phone, email, and chat. Develop and execute digital marketing campaigns targeting Chinese international students. Manage and grow the company's presence on WeChat, Xiaohongshu (Little Red Book) and other channels. Create compelling content, including articles, graphics, and videos, to engage and educate Chinese international students. Implement and optimize paid advertising campaigns on Chinese platforms to drive leads and conversions. Conduct market research to identify trends, competitor strategies, and opportunities in the Chinese international student insurance. Collaborate with internal teams to align messaging and promotional activities with business goals. Monitor campaign performance and provide detailed analytics and reports with actionable insights. Stay up-to-date with evolving trends in Chinese social media, SEO, and digital marketing strategies. Qualifications
Fluency in Mandarin Chinese and English (written and spoken). 1-2-year experience in digital marketing, specifically on Chinese social media platforms. Strong understanding of Chinese social media trends, user behaviors, and regulations. Experience in running and optimizing paid campaigns on WeChat, Xiaohongshu, and other platforms. Ability to create engaging content tailored for Chinese audiences. Knowledge of international student insurance or a related industry is a plus. Self-motivated, detail-oriented, and able to manage multiple projects simultaneously. What We Offer:
Competitive salary and benefits package 401k with company match Federal holidays and 16 PTO days Company-paid health insurance (includes vision, dental, disability and life)
**Fluency in Mandarin Chinese and English (written and spoken) are required for success in this position. This role is on-site full time at the New York City, NY office.**
ISO Insurance is the world's largest international student insurance manager since 1958. We specialize in offering comprehensive, affordable, and customized insurance plans tailored to the unique needs of international students. Serving over 1,000,000 students from 200 countries and partnering with 6,700 educational institutions, ISO goal is to provide international students comprehensive health insurance at a price they can afford.
ISO is headquartered in New York City and is part of NSM Insurance Group, a global specialty insurance provider with more than $1.95 billion in premium across 25+ specialty insurance programs and brands around the world. Named a Philadelphia Inquirer Top Workplace based on employee feedback, the company has been exclusively focused on building successful insurance programs since 1990 and continually seeks new opportunities to grow and expand through strategic mergers and acquisitions.
Relationships are paramount at NSM because we know that's what drives mutual, long-term success. We maintain an entrepreneurial spirit and startup mindset within an established organization that continues to redefine what specialty insurance means and how it impacts everyday lives. Employees are given endless opportunities to expand their interests and skillsets, push breakthrough ideas and take risks. Our open, supportive environment gives employees the confidence to take ownership of their work as if the business was their own.
At NSM, we Build Success every day for our people, carrier partners, agents and insureds - because we know our success is built on yours.
ISO is in search of a Digital Marketing Specialist to join their team at their New York City office.
Responsibilities
Respond promptly and professionally to customer inquiries via phone, email, and chat. Develop and execute digital marketing campaigns targeting Chinese international students. Manage and grow the company's presence on WeChat, Xiaohongshu (Little Red Book) and other channels. Create compelling content, including articles, graphics, and videos, to engage and educate Chinese international students. Implement and optimize paid advertising campaigns on Chinese platforms to drive leads and conversions. Conduct market research to identify trends, competitor strategies, and opportunities in the Chinese international student insurance. Collaborate with internal teams to align messaging and promotional activities with business goals. Monitor campaign performance and provide detailed analytics and reports with actionable insights. Stay up-to-date with evolving trends in Chinese social media, SEO, and digital marketing strategies. Qualifications
Fluency in Mandarin Chinese and English (written and spoken). 1-2-year experience in digital marketing, specifically on Chinese social media platforms. Strong understanding of Chinese social media trends, user behaviors, and regulations. Experience in running and optimizing paid campaigns on WeChat, Xiaohongshu, and other platforms. Ability to create engaging content tailored for Chinese audiences. Knowledge of international student insurance or a related industry is a plus. Self-motivated, detail-oriented, and able to manage multiple projects simultaneously. What We Offer:
Competitive salary and benefits package 401k with company match Federal holidays and 16 PTO days Company-paid health insurance (includes vision, dental, disability and life)