Marketing Director Job at Goodwin Recruiting in Atlanta

We are seeking an experienced Marketing Director to lead marketing efforts for 30+ units, initially focusing on a single concept with plans to expand across multiple brands. This role will drive digital marketing, social media strategy, and Local Store Marketing (LSM) initiatives. The position requires 60% travel and is based in Atlanta, with remote or hybrid options for the right candidate.

Marketing Director Key Responsibilities:
• Lead marketing strategy for a single restaurant brand, with future plans to oversee multiple concepts
• Manage digital and social media marketing to increase brand awareness and customer engagement
• Oversee Local Store Marketing (LSM) efforts and coordinate promotions at various locations
• Travel up to 60% to support marketing initiatives and ensure brand consistency

Marketing Director Qualifications:
• 5+ years in senior marketing, in multi-unit full service restaurant setting
• Expertise in digital marketing, social media, and Local Store Marketing (LSM)
• Experience working with group sales teams
• Collaborative - Strong project management and communication skills
• Data driven & strategic; strong analytical skills to assess ROI and adjust campaigns

Marketing Director Benefits:
• Competitive salary based on experience
• Flexible work arrangements (Remote/Hybrid options available)
• 60% travel, offering a dynamic and varied work environment
• Comprehensive benefits package, including health, dental, and vision
• Bonus structure based on performance and company growth metrics