Added - 19 hours ago Regional Marketing Manager Marketing/Branding SF Bay Area ,
Thesagegroup, San Francisco
Added - 01/17/25
Regional Marketing Manager
The Sage Group’s client, a company that provides software-as-a-service products related to customer support, sales, and other customer communications, is in search of a Regional Marketing Manager. As an experienced Marketing Manager for the SMB segment in North America, you will execute a demand generation plan and take primary responsibility for the relationships with sales to ensure they meet and exceed pipeline goals. This role requires strategy, execution and cross-functional collaboration to create meaningful impact for the segment. You possess a deep understanding of marketing metrics, so that you can analyze the business and effectively relay pipeline progression to the sales team.
Responsibilities:
- Design and execute programmatic marketing campaigns, owning the delivery of a comprehensive marketing strategy for the SMB segment in North America, aimed at exceeding pipeline and revenue goals
- Leverage data and insights to identify gaps and opportunities, define target audiences, and report on impact
- Conduct post-campaign analysis to evaluate effectiveness and inform future strategies
- Build strategic relationships with sales teams, collaborating closely with sales leaders to identify gaps and opportunities for both new business and current customer initiatives
- Partner with NA SMB sales leadership, SDRs, BDRs, and other marketing teams to align efforts and ensure transparency
- Communicate programs and updates to the broader SMB team, ensuring alignment with regional and global strategies
- Collaborate with vendors and external partners to execute high-quality marketing programs
- Oversee the marketing budget, ensuring efficient allocation of resources and maximized ROI
Qualifications:
- 10+ years of demand generation experience
- Bachelor’s degree in communications, marketing, public relations, business, or technology field
- Extensive experience in implementing marketing programs
- A passion for metrics: you live for the data and use it to guide your programs and spending decisions
- Expertise in lead generation tactics, from digital engagement to in-person events
- Exceptional program management and communication skills, with a proven track record of working across sales, marketing, and analytics teams
Location: Remote
Duration: 5 months
Compensation: $74.35/hour