INTELLISWIFT INC
B2B Marketing Analytics Manager
Location: San Jose or San Francisco, CA (Hybrid)
Salary: $61.27 per hour on W2
Duration: 12 Months
Responsibilities:
- Explore our data infrastructure, extract necessary data, perform data analysis, and visualize findings to understand key marketing patterns and trends to develop compelling data-driven stories.
- Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
- Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy.
- Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team.
- Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV.
- Understand and communicate what drives performance and opportunities for product marketing messaging.
- Partner with marketing to create data-driven campaigns that optimize prospects conversion.
- Build feedback loops to highlight knowledge gaps and drive future analysis and research.
Requirements:
- Very strong communication and presentation skills.
- Adept at data crunching and passionate about unearthing significant patterns and meaningful insights.
- Proactive self-starter, always on learner, and able to work in a virtual environment.
- An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously.
- Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones.
- Experience in data visualization is required; PowerBI is highly preferred.
- Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
- Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred.