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Ursus

B2B Marketing Analytics Manager

Ursus, San Francisco

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JOB TITLE: B2B Marketing Analytics Manager

LOCATION: San Jose or San Francisco, CA (hybrid)

PAY RANGE: $51.00- $61.27/hr

DURATION: 1 year


TOP 3 SKILLS:

  1. 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics; MBA preferred
  2. Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones
  3. Experience in data visualization is required; PowerBI is highly preferred

COMPANY:

Our client, a Fortune 500 Software Organization, is seeking a B2B Marketing Analytics Manager to join their team.


Job Description:

  • Explore our data infrastructure, extract necessary data, perform data analysis, and visualize findings to understand key marketing patterns and trends to develop compelling data-driven stories.
  • Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
  • Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy.
  • Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team.
  • Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV.
  • Understand and communicate what drives performance and opportunities for product marketing messaging.
  • Partner with marketing to create data-driven campaigns that optimize prospects conversion.
  • Build feedback loops to highlight knowledge gaps and drive future analysis and research.

Qualifications:

  • Very strong communication and presentation skills are a key requirement.
  • Adept at data crunching and passionate about unearthing significant patterns and meaningful insights.
  • Proactive self-starter, always a learner, and able to work in a virtual environment.
  • An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously.
  • Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones.
  • Experience in data visualization is required; PowerBI is highly preferred.
  • Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
  • Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred.

Education:

  • 5+ years related work experience in Data Analytics, Consulting, or Marketing Analytics; MBA preferred.

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