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Humba Ventures

Senior Product Marketing Manager (PMM)

Humba Ventures, San Francisco

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About Edia

Edia is a Series A ed-tech startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. We’re scaling very quickly. As we expand, we need a strategic Senior Product Marketing Manager to tell our story, support our sales team, and drive customer engagement.

The Role

As Senior Product Marketing Manager , you will play an instrumental role in shaping and communicating Edia’s value proposition as we expand from math and attendance solutions into a broader AI-driven Data & MTSS Platform. You’ll craft compelling messaging, refine our positioning, and showcase our customer successes to drive sales and market awareness.

What You’ll Do

  • Develop and refine positioning, messaging, and go-to-market strategies for Edia’s expanding product suite.

  • Create compelling sales enablement materials (decks, case studies, one-pagers, product guides) to support our SDRs and Account Executives.

  • Own and update our website content , ensuring it effectively communicates our evolving value proposition and product offerings.

  • Capture and showcase customer stories and success cases , highlighting the impact of Edia’s solutions.

  • Collaborate with product, sales, and customer success teams to translate product innovations into clear, compelling narratives.

  • Develop and execute campaigns that drive lead generation and customer engagement .

  • Conduct market research and competitive analysis to refine messaging and identify key differentiators.

  • Drive thought leadership efforts, including blog posts, whitepapers, webinars, and presentations.

What We’re Looking For

  • 5+ years of product marketing experience in B2B SaaS.

  • Proven success in developing and executing sales enablement strategies that drive revenue growth.

  • Exceptional storytelling skills—able to translate technical features into impactful, customer-centric messaging.

  • Experience managing website content, product launches, and marketing campaigns .

  • Strong understanding of AI, data-driven platforms, and the K-12 education market is a plus.

  • Ability to collaborate cross-functionally and work in a fast-paced, high-growth startup environment.

  • Analytical mindset—comfortable leveraging data to inform marketing decisions and measure success.

Why Join Edia?

  • High-impact role: Shape the narrative of a fast-scaling ed-tech startup.

  • Work closely with leadership and sales teams to drive market success.

  • Competitive compensation, equity, and benefits package.

  • Hybrid-friendly work environment with flexibility on remote work.

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