Humba Ventures
About Edia
Edia is a Series A ed-tech startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. We’re scaling very quickly. As we expand, we need a strategic
Senior Product Marketing Manager
to tell our story, support our sales team, and drive customer engagement.The Role
As
Senior Product Marketing Manager , you will play an instrumental role in shaping and communicating Edia’s value proposition as we expand from math and attendance solutions into a broader AI-driven Data & MTSS Platform. You’ll craft compelling messaging, refine our positioning, and showcase our customer successes to drive sales and market awareness.What You’ll Do
Develop and refine
positioning, messaging, and go-to-market strategies
for Edia’s expanding product suite.
Create compelling sales enablement materials
(decks, case studies, one-pagers, product guides) to support our SDRs and Account Executives.
Own and update our website content , ensuring it effectively communicates our evolving value proposition and product offerings.
Capture and showcase
customer stories and success cases , highlighting the impact of Edia’s solutions.
Collaborate with product, sales, and customer success teams
to translate product innovations into clear, compelling narratives.
Develop and execute
campaigns that drive lead generation and customer engagement .
Conduct
market research and competitive analysis
to refine messaging and identify key differentiators.
Drive thought leadership efforts, including blog posts, whitepapers, webinars, and presentations.
What We’re Looking For
5+ years of product marketing experience
in B2B SaaS.
Proven success in developing and executing
sales enablement strategies
that drive revenue growth.
Exceptional storytelling skills—able to translate technical features into impactful, customer-centric messaging.
Experience managing
website content, product launches, and marketing campaigns .
Strong understanding of
AI, data-driven platforms, and the K-12 education market
is a plus.
Ability to
collaborate cross-functionally
and work in a fast-paced, high-growth startup environment.
Analytical mindset—comfortable leveraging data to inform marketing decisions and measure success.
Why Join Edia?
High-impact role:
Shape the narrative of a fast-scaling ed-tech startup.
Work closely with leadership and sales teams
to drive market success.
Competitive compensation, equity, and benefits package.
Hybrid-friendly work environment with flexibility on remote work.
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Edia is a Series A ed-tech startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. We’re scaling very quickly. As we expand, we need a strategic
Senior Product Marketing Manager
to tell our story, support our sales team, and drive customer engagement.The Role
As
Senior Product Marketing Manager , you will play an instrumental role in shaping and communicating Edia’s value proposition as we expand from math and attendance solutions into a broader AI-driven Data & MTSS Platform. You’ll craft compelling messaging, refine our positioning, and showcase our customer successes to drive sales and market awareness.What You’ll Do
Develop and refine
positioning, messaging, and go-to-market strategies
for Edia’s expanding product suite.
Create compelling sales enablement materials
(decks, case studies, one-pagers, product guides) to support our SDRs and Account Executives.
Own and update our website content , ensuring it effectively communicates our evolving value proposition and product offerings.
Capture and showcase
customer stories and success cases , highlighting the impact of Edia’s solutions.
Collaborate with product, sales, and customer success teams
to translate product innovations into clear, compelling narratives.
Develop and execute
campaigns that drive lead generation and customer engagement .
Conduct
market research and competitive analysis
to refine messaging and identify key differentiators.
Drive thought leadership efforts, including blog posts, whitepapers, webinars, and presentations.
What We’re Looking For
5+ years of product marketing experience
in B2B SaaS.
Proven success in developing and executing
sales enablement strategies
that drive revenue growth.
Exceptional storytelling skills—able to translate technical features into impactful, customer-centric messaging.
Experience managing
website content, product launches, and marketing campaigns .
Strong understanding of
AI, data-driven platforms, and the K-12 education market
is a plus.
Ability to
collaborate cross-functionally
and work in a fast-paced, high-growth startup environment.
Analytical mindset—comfortable leveraging data to inform marketing decisions and measure success.
Why Join Edia?
High-impact role:
Shape the narrative of a fast-scaling ed-tech startup.
Work closely with leadership and sales teams
to drive market success.
Competitive compensation, equity, and benefits package.
Hybrid-friendly work environment with flexibility on remote work.
#J-18808-Ljbffr