Logo
Kohl’s

Director, Product Marketing Strategy

Kohl’s, Menomonee Falls

Save Job

About the Role

As the Director, Product Marketing Strategy, you will be a leader that drives Kohl’s success by defining product marketing strategies that increase customer relevance and deepen retailer connection. Relocation assistance will be provided.

What You’ll Do

  • Define and oversee the customer-led product marketing strategy practice for the organization

  • Partner with key brands, facilitating marketing strategies that benefit both companies and building strong relationships

  • Find opportunities for KMN and Base marketing amplification within our national brand partnerships

  • Craft and communicate compelling product positioning and messaging that resonates with our target customers and differentiates us from competitors

  • Collaborate with Merchant and Marketing teams to ensure successful product launches, from strategy and planning through execution and analysis

  • Build and lead a high-performing product marketing team, providing mentorship, guidance, and development opportunities

  • Facilitate merchant leadership discussions to prioritize cross-category product support and key project campaign needs

  • Partner with Customer Strategy to assess, shape and influence the direction of our product strategy and help bring innovative products to market

  • Partner with Brand and Campaign teams to ensure product content in market is relevant and meeting the needs of our customers

  • Share critical product information with leaders throughout marketing, and represents for all categories in executive leadership discussions

  • Additional tasks may be assigned

What Skills You Have

Required

  • 12+ years Marketing Strategy or related experience, along with 5+ years managing large teams

  • Ability to develop and implement marketing strategies that drive measurable results

  • Experience in influencing executive leadership and be a change agent for the organization

  • Proven ability to work creatively and analytically in problem-solving environment

  • Excellent written and verbal communication skills, with the ability to convey complex ideas simply and persuasively

  • Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines

  • Experience managing and mentoring large marketing teams

Preferred

  • Experience in strategy consulting or agency account or strategy roles

#J-18808-Ljbffr