MARKETSEARCH RECRUITING
Director of Brand and Digital Performance Marketing (pipeline)
MARKETSEARCH RECRUITING, Boston
Director of Brand & Performance Marketing
Greater Boston area (On-site) Budget: $15M in spend across
brand & digital performance marketing
Industry Leader | Top 500 Internet Retailer | 40+ Years in BusinessOur client, one of the largest catalog companies in their sector, is seeking a
Director of Brand & Performance Marketing
to lead their marketing efforts across multiple categories. With over 40 years of industry leadership and a team of 500 employees, this company is a powerhouse in direct-to-consumer (DTC) retail and eCommerce.About the Role
This is a
high-impact leadership role
reporting to the
Head of Digital eCommerce Marketing . You will be responsible for developing and executing
brand-building strategies, shopper marketing initiatives, and go-to-market plans
across all retail channels, including eCommerce.Key Responsibilities:Oversee a
$15M marketing budget , ensuring optimal allocation across brand & performance marketing.Develop and implement
brand-building strategies
to strengthen consumer awareness and engagement.Lead
shopper marketing, paid media, and consumer insights
to drive growth.Create
go-to-market strategies
for multiple categories, ensuring a seamless consumer journey.Leverage
data-driven marketing approaches , including analytics, BI intelligence, and media performance optimization.Work cross-functionally with internal teams to align marketing strategy with overall business goals.Stay ahead of industry trends and implement best practices across digital marketing platforms.Who You Are
️
10+ years
of progressive experience in
B2C marketing , with expertise in both performance & brand marketing. ️ Strong background in
digital marketing tools, platforms, and best practices . ️ Proven ability to drive
customer acquisition, retention, and engagement
through data-driven marketing. ️ Solid experience in
media strategy, business intelligence, and analytics
to improve performance. ️ Experience leading marketing teams in a
multi-channel retail or eCommerce environment .Why Join?
Work with an established leader ranked among the
Top 500 Internet Retailers .
Own and lead a
multi-million-dollar marketing budget
with high visibility.
Be at the forefront of
brand and digital transformation
in the retail space.
Opportunity to
influence commercial performance
and drive strategic growthContact Us#MarketingLeadership #DirectorMarketing #BrandMarketing #PerformanceMarketing #ShopperMarketing #DigitalMarketing #EcommerceJobs #RetailMarketing #Hiring #MarketingCareers
#J-18808-Ljbffr
Greater Boston area (On-site) Budget: $15M in spend across
brand & digital performance marketing
Industry Leader | Top 500 Internet Retailer | 40+ Years in BusinessOur client, one of the largest catalog companies in their sector, is seeking a
Director of Brand & Performance Marketing
to lead their marketing efforts across multiple categories. With over 40 years of industry leadership and a team of 500 employees, this company is a powerhouse in direct-to-consumer (DTC) retail and eCommerce.About the Role
This is a
high-impact leadership role
reporting to the
Head of Digital eCommerce Marketing . You will be responsible for developing and executing
brand-building strategies, shopper marketing initiatives, and go-to-market plans
across all retail channels, including eCommerce.Key Responsibilities:Oversee a
$15M marketing budget , ensuring optimal allocation across brand & performance marketing.Develop and implement
brand-building strategies
to strengthen consumer awareness and engagement.Lead
shopper marketing, paid media, and consumer insights
to drive growth.Create
go-to-market strategies
for multiple categories, ensuring a seamless consumer journey.Leverage
data-driven marketing approaches , including analytics, BI intelligence, and media performance optimization.Work cross-functionally with internal teams to align marketing strategy with overall business goals.Stay ahead of industry trends and implement best practices across digital marketing platforms.Who You Are
️
10+ years
of progressive experience in
B2C marketing , with expertise in both performance & brand marketing. ️ Strong background in
digital marketing tools, platforms, and best practices . ️ Proven ability to drive
customer acquisition, retention, and engagement
through data-driven marketing. ️ Solid experience in
media strategy, business intelligence, and analytics
to improve performance. ️ Experience leading marketing teams in a
multi-channel retail or eCommerce environment .Why Join?
Work with an established leader ranked among the
Top 500 Internet Retailers .
Own and lead a
multi-million-dollar marketing budget
with high visibility.
Be at the forefront of
brand and digital transformation
in the retail space.
Opportunity to
influence commercial performance
and drive strategic growthContact Us#MarketingLeadership #DirectorMarketing #BrandMarketing #PerformanceMarketing #ShopperMarketing #DigitalMarketing #EcommerceJobs #RetailMarketing #Hiring #MarketingCareers
#J-18808-Ljbffr