P.F. Chang's
P.F. Chang's is seeking an experienced Sr. Director of Digital Marketing to lead our digital strategy and drive our digital transformation. This role requires a leader who can align marketing, technology, and operations with business goals to enhance customer engagement, increase brand awareness, and drive revenue growth.
Key Responsibilities:
Develop and implement a comprehensive digital media and e-commerce strategy aligned with business objectives. Set and achieve goals for customer acquisition, retention, and revenue growth. Ensure integration of digital initiatives across all business units for brand consistency. Optimize e-commerce platforms, including website and mobile applications, to enhance user experience and streamline the ordering process. Leverage our 1P Funnel to drive dine-in traffic and frequency among current guests. Oversee and refine the loyalty program to maximize customer engagement. Use data analytics tools to track, measure, and report on digital and e-commerce performance. Collaborate with the Guest Relations team to address digital-related concerns and enhance the customer journey. Identify and implement new digital technologies to improve customer experience and operational efficiency. Lead and mentor a high-performing digital marketing and e-commerce team. Manage relationships with external vendors, agencies, and partners to optimize marketing efforts. Work cross-functionally with Brand Marketing, IT, Operations, and Finance to ensure alignment of digital strategies. Act as a digital advocate, driving transformation and innovation within the organization. Develop and manage the digital media and e-commerce budget, optimizing ROI. Qualifications:
Bachelor's degree in Marketing, Business, or related field (MBA preferred). 12+ years of progressive experience in digital marketing, e-commerce, or a similar field, with at least 5 years in a leadership role. Proven success in digital media and e-commerce strategy execution. Strong understanding of digital marketing channels, e-commerce platforms, and web/mobile development. Strong analytical skills, with the ability to translate data into meaningful insights. Strong leadership skills with experience in building and mentoring high-performing teams. Superior communication skills and the ability to influence at all levels of the organization. Ability to travel up to 50%. Knowledge of the restaurant or hospitality industry is a plus. Benefits:
Health Benefits:
Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date. Paid Vacation and Sick Time:
20 days per calendar year for full-time Global Support Center team members, prorated for new hires. Paid Holidays:
11 company-selected holidays plus 2 floating holidays per year. Lucky Cat Meal Card:
Preloaded meal card for use at any corporate-owned P.F. Chang's location.
Pay Range : $190,000 - $220,0000 per year
Key Responsibilities:
Develop and implement a comprehensive digital media and e-commerce strategy aligned with business objectives. Set and achieve goals for customer acquisition, retention, and revenue growth. Ensure integration of digital initiatives across all business units for brand consistency. Optimize e-commerce platforms, including website and mobile applications, to enhance user experience and streamline the ordering process. Leverage our 1P Funnel to drive dine-in traffic and frequency among current guests. Oversee and refine the loyalty program to maximize customer engagement. Use data analytics tools to track, measure, and report on digital and e-commerce performance. Collaborate with the Guest Relations team to address digital-related concerns and enhance the customer journey. Identify and implement new digital technologies to improve customer experience and operational efficiency. Lead and mentor a high-performing digital marketing and e-commerce team. Manage relationships with external vendors, agencies, and partners to optimize marketing efforts. Work cross-functionally with Brand Marketing, IT, Operations, and Finance to ensure alignment of digital strategies. Act as a digital advocate, driving transformation and innovation within the organization. Develop and manage the digital media and e-commerce budget, optimizing ROI. Qualifications:
Bachelor's degree in Marketing, Business, or related field (MBA preferred). 12+ years of progressive experience in digital marketing, e-commerce, or a similar field, with at least 5 years in a leadership role. Proven success in digital media and e-commerce strategy execution. Strong understanding of digital marketing channels, e-commerce platforms, and web/mobile development. Strong analytical skills, with the ability to translate data into meaningful insights. Strong leadership skills with experience in building and mentoring high-performing teams. Superior communication skills and the ability to influence at all levels of the organization. Ability to travel up to 50%. Knowledge of the restaurant or hospitality industry is a plus. Benefits:
Health Benefits:
Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date. Paid Vacation and Sick Time:
20 days per calendar year for full-time Global Support Center team members, prorated for new hires. Paid Holidays:
11 company-selected holidays plus 2 floating holidays per year. Lucky Cat Meal Card:
Preloaded meal card for use at any corporate-owned P.F. Chang's location.
Pay Range : $190,000 - $220,0000 per year