Marketing Manager Job at QRFS in Ashland

Position Overview:
We are seeking a dynamic and results-driven eCommerce Marketing Lead to join our team and play a critical role in driving the company’s growth. This is a new and high-impact position, responsible for increasing qualified leads, optimizing conversion, and maximizing retention. The ideal candidate will bring strategic vision, analytical rigor, and hands-on expertise in managing a diverse set of marketing channels while fostering a high-performing team.
We are looking for an "A Player" who has successfully led marketing efforts to grow a seven-figure company to an eight-figure company.

About Us:
Our mission is to keep people safe and buildings compliant through innovative fire protection and life safety solutions. By transforming building safety into a competitive advantage, we partner with organizations to simplify and reimagine how buildings survive and thrive. We aim to disrupt the fire protection industry.
  Key Responsibilities

1. Leadership, Management, and Accountability (LMA)
   • Define expectations and motivate the team to align with company values, vision, and goals.
   • Translate vision and goals into actionable marketing priorities, creating efficient systems and coaching team members for peak performance.
   • Ensure clarity around roles, track progress, address challenges, and hold team members accountable.
   • Success Measure: Develop a marketing plan with weekly targets and quarterly milestones to achieve company revenue goals. Build and maintain a team of "A Players."
2. Lead Generation
   • Create and execute strategies to attract potential customers through marketing channels including (but not limited to) SEO, content marketing, email marketing, social media marketing, and digital advertising.
   • Drive qualified traffic to the eCommerce store, ensuring cost-effective acquisition.
   • Success Measure: Increase qualified leads by 30%+, leveraging newly merchandised products to achieve goals.
3. Conversion Optimization
   • Optimize marketing strategies, user experience, and website performance to convert website visitors into desired outcomes, such as purchases or email signups.
   • Design and implement a conversion funnel with targeted calls to action at each stage.
   • Success Measure: Increase cart conversion rate by 1%+.
4. Customer Retention
   • Develop and execute strategies to encourage repeat purchases and build loyalty through personalized marketing and exceptional service.
   • Enhance customer lifetime value by fostering long-term relationships.
   • Success Measure: Increase returning customer rate by 6%+.
5. Customer Insights & Analytics
   • Leverage quantitative and qualitative data to understand customer behavior, preferences, and purchase patterns.
   • Analyze metrics to inform marketing strategies and improve customer experiences.
   • Success Measure: Maintain customer groups and regularly report on key metrics, including customer group percentages by marketing channel performance, acquisition costs, and customer lifetime value.

Key Challenges
This role will require navigating a rapidly evolving eCommerce space, which includes:

• Increasing competition and market consolidation.
• Rising advertising costs.
• Advancing customer expectations for personalized and efficient experiences.

Qualifications
Required Skills & Experience:

• 5+ years of experience in digital marketing, with a focus on eCommerce.
• Proven track record in customer acquisition, lead generation, and retention strategies.
• Strong expertise in content marketing, PPC, and email marketing.
• Experience with SEO, CRO, retargeting campaigns, and social media.
• Demonstrated ability to manage marketing budgets and achieve measurable ROI.
• Exceptional analytical skills with proficiency in marketing tools (Google Analytics, CRM platforms, etc.).
• Experience building and managing high-performing teams.

Preferred Skills:

• Familiarity with industrial supply or automobile industries.
• Familiarity with eCommerce selling to businesses.

Core Competencies:

• Analytical Problem Solving
• Results Orientation
• Effective Communication
• Continuous Improvement
• Accountability

​​​​​​​ What We Offer

• Healthcare Benefits: Options for medical, dental, and vision coverage.
• 401K with Company Matching: Helping you plan for your future.
• Paid Time Off: 14 days PTO, plus 6 Federal Holidays and the Day After Thanksgiving.
• Supportive Team Environment: Join a collaborative and engaging culture with regular team outings, such as putt-putt golfing, chili cookoffs, escape rooms, bonfires, cookie competitions, and baseball games.
• Office Dog: Plato, our office dog, is always ready to play when you need a break.
• Growth Opportunities: Professional development and the chance to make a tangible impact on the fire protection industry.

We use the TopGrading methodology to ensure we hire and retain high-performing individuals aligned with our values and goals.
​​​​​​​ Ready to lead and grow with us?
If you’re a strategic thinker, results-driven leader, and passionate about building a high-performing marketing team, we’d love to hear from you. Apply now and help us redefine the future of building safety.