Growth Marketer Job at Modern Treasury in San Francisco

This is a hybrid position based out of San Francisco, CA.OVERVIEWWe're looking for an early career Digital Marketer to join our Growth team.In this role, you will support a portfolio of initiatives across paid and organic channels to grow pipeline and awareness of Modern Treasury. This is an opportunity to join a world-class marketing organization with the potential for significant ownership, growth, and impact on bottom-line revenue.Leveraging strong foundations in performance marketing and an interest in mastering organic and other channels, you'll take ownership of building and executing an experimentation roadmap to unlock new growth opportunities. You'll help us optimize existing campaigns and explore new channels, driving meaningful pipeline growth and awareness for Modern Treasury. In this role, you'll focus on the following areas:Performance MarketingHelp build the experimentation muscle by developing and executing on a quarterly roadmap of channel and message tests.Monitor campaign performance, optimize for key metrics, and implement budget adjustmentsTrack top-performing messages and creative, consistently communicating insights to the broader teamCollaborate with design team to develop compelling ad creative that resonates with our technical audienceAnalyze competitor digital strategies and identify opportunities for differentiationSEOLearn our content management system (Sanity, Vercel) to build and ship landing pages and SEO tools designed to increase organic traffic.Work with internal and third-party writers to create and deploy new content and optimize old content.Conduct keyword research to identify new content opportunities that align with our product offeringsSupport the implementation of structured data and other technical SEO elementsLifecycle MarketingOrchestrate multi-channel marketing journeys to drive key engagement metrics and pipeline.Support the development of a cohesive cross-channel messaging strategyAnalyze engagement metrics and optimize campaigns based on performance dataSet up and manage audience segmentation in our marketing automation platformABOUT MODERN TREASURYModern Treasury is the operating system for money movement. Our payment operations platform combines a suite of APIs and dashboards to help companies unlock new payments revenue, strengthen customer experiences, and drive efficiency through their business. Our end-to-end platform moves enterprises forward with faster payments, efficient workflows, full data visibility, and seamless bank integrations.REQUIREMENTS2+ years of Growth Marketing experience in a start-up environmentProficiency in LinkedIn Ads and Google Ads (Meta is a plus)Experience with marketing automation platforms and CRM systemsFamiliarity with basic SEO principles and a desire to learn moreExcellent copywriting abilitiesA mix of creative and analytical energyComfortability working across multiple concurrent workstreamsWEEK BY WEEKDuring your first week you will:Onboard with our teamReview calls with customers across different verticals to understand their payment operations challengesDive into our market research to develop a deep understanding of our target buyer personas and their needsStudy our industry primers on payment operations, bank integrations, and modern financial infrastructureReview Modern Treasury's current and past growth initiativesDuring your first six weeks you will:Develop and present a comprehensive paid media experimentation roadmap for the quarterReview prospect and customer conversations to better understand our buyer personas and product-market fitComplete training on our content management system and build your first landing pageLaunch your first conversion rate optimization experiment on our websiteAnalyze our current marketing funnel and conversion metrics across channelsDuring your first twelve weeks you will:Design and launch a multi-touch lifecycle marketing campaign targeting a specific customer segmentPresent detailed analysis and recommendations from your first round of paid media experimentsTake ownership of our monthly SEO content calendar and publication processOptimize at least three existing landing pages based on performance dataBegin contributing to our weekly growth team meetings with data-driven insightsWork with the broader marketing team to align digital initiatives with field marketing eventsModern Treasury is committed to equal employment opportunity and does not discriminate in any employment opportunities or practices based on an individual's race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin or ancestry (including language use restrictions and possession of a driver's license issued under California Vehicle Code section 12801.9), natural hair, physical or mental disability, political affiliation, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information, sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.Modern Treasury participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.