Digital Advertising Specialist Job at Brand House Marketing, LLC in Baraboo

Brand House Marketing, a dynamic and results-oriented marketing firm headquartered between Baraboo and Wisconsin Dells, Wisconsin, is seeking a highly motivated and experienced Digital Advertising Specialist to join our growing team. We partner with small to mid-size businesses, providing sustainable marketing strategies with modern techniques. At Brand House, we are committed to delivering exceptional value to our clients by blending a client-focused approach with integrity, drive, innovation, and collaborative spirit.

About Brand House Marketing:

We believe in a foundation of common-sense marketing and sound business fundamentals. Our team comprises experienced professionals with diverse backgrounds in marketing, business, and design, enabling us to function as a true extension of our clients' organizations. We are dedicated to providing effective, data-driven marketing solutions that achieve measurable results in growth, visibility, engagement, and brand building.

About the Role:

The Digital Advertising Specialist will be responsible for the strategic development, execution, and optimization of digital advertising campaigns for a diverse portfolio of clients. This role demands a deep understanding of digital advertising platforms, data analytics, and brand stewardship.

Core Responsibilities:

1. Develop and implement digital advertising strategies aligned with client objectives and target audiences.
2. Manage and optimize digital ad campaigns across various platforms (e.g., Google Ads, social media platforms), maximizing ROI, tracking conversions, and achieving key performance indicators (KPIs).
3. Conduct in-depth keyword research, audience segmentation, compelling ad copywriting, and design display graphics and videos.
4. Monitor campaign performance, budgets, analyze data, and provide regular, insightful reports to clients, including actionable recommendations.
5. Manage and maintain client digital brand presence, ensuring consistency and brand integrity across all online platforms.
6. Collaborate effectively with the marketing team to integrate digital advertising efforts with broader marketing strategies.
7. Maintain a thorough understanding of current trends, emerging technologies, and best practices in digital advertising.
8. Proactively identify opportunities to enhance campaign performance, improve client satisfaction, and drive business growth.

Qualifications:

1. Proven track record of successfully managing and optimizing digital advertising campaigns, demonstrating measurable results.
2. Deep understanding of digital advertising platforms, analytics tools (e.g., Google Analytics, platform-specific analytics), and performance tracking methodologies.
3. Demonstrated proficiency in keyword research, audience targeting, ad copywriting, graphic and video design, and A/B testing.
4. Exceptional data analysis and reporting skills, with the ability to translate data into actionable insights.
5. Experience in managing and maintaining digital brand presence and ensuring brand consistency.
6. Excellent communication and interpersonal skills.
7. Ability to work independently, manage multiple projects simultaneously, and collaborate effectively within a team environment.
8. A strong work ethic, a commitment to excellence, and a passion for supporting small businesses.
9. Experience working with diverse industries is highly desirable.