Nina McLemore
Digital Marketing and Sales Director
Nina McLemore, Washington, District of Columbia, us, 20022
You will be responsible for digital marketing, Shopify development, mail, and in-person marketing of a luxury women's apparel company focusing on empowering women and creating their professional image. The company manufactures in NY, has 3 retail stores, and independent sales consultants. The job requires attention to detail, self-starter, and strategic thinker who understands our customer base, how they get information, and what marketing techniques, messages, and platforms are the best. They must be good at SEO, digital marketing, the Shopify platform, Canva design, and web development. Needs to have strong ACT, Constant Contact, digital design, and Excel skills for eblast marketing, data extraction, and input, and Shopify website development and maintenance. Job is full-time with benefits.
Responsibilities
Plan and execute digital marketing campaigns
Seasonal updates for the Shopify website
Monitor and analyze effectiveness of marketing content
Develop and manage website content
Find and target audiences
Design all marketing materials: Eblasts, Postcards, brochures
Send eblasts through Constant Contact
Pull customer histories in Excel and do V-Lookups
Update customer database
Qualifications
4+ years of marketing experience
Excellent communication and organizational skills
Has managed the back end and design of a Shopify site
The ideal candidate will be responsible for leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.
Seniority level
Director Employment type
Full-time Job function
Business Development, Design, and Marketing Industries
Retail Apparel and Fashion
#J-18808-Ljbffr
Director Employment type
Full-time Job function
Business Development, Design, and Marketing Industries
Retail Apparel and Fashion
#J-18808-Ljbffr