Sr Manager Paid Search & Paid Influencer Job at La Jolla Group in Irvine

Job Category: Ecommerce/Digital

Requisition Number: SRMAN001379

Posted: February 25, 2025

Job Type: Full-Time

Work Model: Hybrid

Locations

Location: Irvine, CA 92606, USA

Pay Range

Pay range: $100,000 USD to $120,000 USD
The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons.

Description

Company Introduction

The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast-paced, high-energy environment that is continually on the move. With prominent brands such as O’Neill, PSD Underwear, Mountain Khakis, Sol Angeles, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.

Our team enjoys flexibility with a hybrid schedule of in-office and remote work. We offer awesome discounts on our clothing brands, early release Fridays (2:00pm), occasional employer-provided lunches, year-round fun events, as well as a full benefits package! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.

General Summary

We are seeking a Paid Search (Google and Bing) and Paid Influencer specialist to join our Digital team. In this role, you will be responsible for overseeing and managing our multi-brand apparel eCommerce Paid Search and Paid Influencer programs with a focus on driving qualified traffic and optimizing conversions. You will collaborate with cross-functional teams to develop strategies, implement campaigns, and provide performance analysis and recommendations. The ideal candidate has extensive knowledge of Google Ads, strong analytical skills, and a proven track record of success in driving performance and revenue growth through Search, Shopping, and Influencer campaigns.

Essential Job Functions

• Develop and optimize Google Search and Shopping/PMAX campaigns to drive qualified traffic and maximize conversions across multiple Shopify storefronts.
• Conduct keyword research and analysis to identify new opportunities and improve campaign performance.
• Create and implement strategies to improve Quality Score, click-through rates, and conversion rates.
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
• Collaborate with cross-functional teams, including Marketing, Creative, and Analytics, to develop integrated campaign strategies.
• Stay up-to-date with industry trends and best practices in Google Ads and search engine marketing.
• Ensure compliance with advertising policies and guidelines.
• Stay informed about competitor activities and market trends to identify opportunities and challenges.
• Manage campaign budgets, bids, and ad placements to optimize ROI.
• Develop and maintain relationships with influencers, managing contracts and deliverables.
• Create and execute quarterly influencer campaign strategies aligned with brand objectives.
• Partner with the Director of Growth Marketing, eComm Buying & Merchandising, and Studio teams on quarterly Paid Influencer campaigns for strategic and executionary support but be the owner of the overall tactic across brands.

Required Knowledge, Skills, and Abilities

• In-depth knowledge of Google Ads, including campaign setup, optimization, and performance tracking.
• Strong analytical skills and ability to interpret and draw insights from campaign data.
• Experience with keyword research tools and techniques.
• Excellent project management skills, with the ability to manage multiple campaigns and prioritize tasks.
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
• Strong attention to detail and ability to deliver high-quality work in a fast-paced environment.

Required Education and Experience

• Bachelor's degree in Marketing, Advertising, or a related field.
• 5+ years of experience managing Google Search and Shopping campaigns, with a proven track record of success.
• Google Ads platform (Search, Shopping, Display) - Advanced proficiency.
• Microsoft Ads (Bing) - Advanced proficiency.
• Shopify eCommerce platform.
• Google Analytics 4 and Google Tag Manager.
• SEMrush or similar keyword research tools.
• Influencer management platforms (e.g., CreatorIQ, Grin, or similar).
• Google Data Studio/Looker Studio for reporting.
• Excel/Google Sheets (advanced formulas, pivot tables).

Preferred Certifications

• Google Ads Search Certification.
• Google Ads Shopping Certification.
• Google Analytics 4 Certification.

Physical Requirements

Seeing: Must be able to see well enough to read reports.

Hearing: Must be able to hear well enough to communicate with customers, vendors, and employees.

Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.

Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.

Fingering/Grasping/Feeling: Must be able to type and use technical sources.

La Jolla Group provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. La Jolla Group takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.

Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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