Marketing Officer Job at Bank of New Hampshire in Laconia

Job Title: Marketing Officer - Drive Innovation in Banking! Location: Bank of New Hampshire, Laconia NH Are you ready to make your mark in the financial world? We're seeking a dynamic Marketing Officer to join our innovative team at Bank of New Hampshire! This is your chance to elevate your marketing career while working in a fast-paced, customer-centric environment where your ideas truly matter. If you are a positive leader and have a passion for brand development, customer engagement and creative strategies that drive results, we want to hear from you! Position Summary: The Marketing Officer is responsible for proactively increasing customer satisfaction and loyalty with our brand while developing, managing and promoting marketing projects and campaigns. Working cross-departmentally to consolidate feedback/reviews, identify opportunities for improvement and use the voice of our customers to optimize customer experiences and brand awareness. As a Marketing Officer with Bank of New Hampshire, you will: Manages marketing tasks related to bank projects and assigns appropriately within the Department Leads, manages and coaches marketing team to develop skills and areas of expertise Acts as liaison between Agency and internal teams to ensure cohesiveness between marketing assets and strategy Recognizes growing markets and market changes Coordinates all internal and external marketing and promotional efforts including collateral, community relations, public relations and events Oversees the internal and external creative development of campaigns, branded content and experiences that support our marketing plan, solve business and audience challenges, and push BNH's brand forward Ensure the proper execution and delivery of all marketing campaigns Coordinates internal communications, as necessary, to keep all Bank employees abreast of all Marketing activities (i.e. upcoming promotions, product enhancements/additions etc.) Performs copywriting for website, BNH Newsletters, Annual Reports and other projects as necessary Defines and implements standards & procedures for ensuring an optimal customer experience Aligns, motivates and empowers employees at all levels to live the brand and consistently deliver a satisfying customer experience Collaborates with sales and operational teams to enhance customer service and brand awareness Tracks customer experiences across online and offline channels, devices, and touchpoints Develops listening points in the customer journey, defines segmentation of customer base and varying strategies, and identifies opportunities for continuous improvement Manages point-of-purchase merchandising promotions to include: messaging, corresponding creativity and timing of placement Provides support for department audits and vendor management Establishes, implements and maintains procedures to ensure all advertising and other printed material generated from the department are proofread, error free and approved by Compliance Foster a trusting and inclusive team environment by promoting open communication, mutual respect and support Lead with positivity, inspiring confidence and motivation in team members to achieve shared goals Build strong relationships by actively listening, addressing concerns and celebrating individual and team achievements Empower team members by providing guidance, resources and opportunities for growth while encouraging collaboration and innovation Serve as a role model by demonstrating integrity, accountability and a commitment to the team's success Willingness to perform other related duties as assigned What We're Looking For: Bachelor's degree in Marketing, Communications, Advertising, Business Management, or related field is preferred. Proven experience in marketing, preferably in financial services. Strong communication, analytical, and project management skills. Creative and strategic mindset with a focus on delivering measurable outcomes. Ability to thrive in a collaborative and fast-paced environment. A leader who has the ability to manage a small team of creative thinkers and is committed to the team's success. Someone who can build and maintain strong relationships across all levels of the organization. Why Join Us? Be part of a forward-thinking team driving change in banking. We offer a competitive salary and benefits package. Opportunities for growth and career advancement. Work in a supportive and inclusive environment where your contributions matter. Ready to help us shape the future of banking? Apply today and let's make an impact together! For immediate consideration, click "Apply" to submit your resume and fully completed employment application online. Starting rate is based upon experience. Bank of New Hampshire is fully committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State, and local laws that prohibit employment discrimination. Should you require assistance to apply for employment with Bank of New Hampshire, please contact Human Resources at 1.800.832.0912 EEO/AA M | F | Vets | Disability | Member FDIC *No agencies at this time please*