Marketing Specialist Job at Gonzato Group USA in Houston

Who we are:

Gonzato Group is a worldwide leader in the production and distribution of wrought iron and stainless steel stair & railing products. Our artisans design each railing creation with passion and dedication. Our iron & steel products are distributed in 136 countries through an ever-expanding worldwide distribution network.

With the highest focus on our people and our customers, we remain true to the company's core values of

• Passionate: Love what you do, why you do it, and who you do it with.
• Solar: be energized, warm and caring, always looking to bring resolve.
• No Zombies: Fanatical improvement, strive to be BETTER!!
• Share: Be generous and kind, help others succeed.

This helps us create a working family with a culture that is positive and fun as we challenge ourselves to keep up with our growing business.

If you’re a Motivated, driven Marketing Professional in the Houston area, we would love to speak to you about joining our Team!

Right-fit Candidate

· Self-starter who takes initiative to meet and exceed goals with little supervision and thrives in a fast-paced environment.

· Passionate about getting into the details, multitasking, and meeting deadlines.

· Strong written, verbal, and collaborative communications skills, and is comfortable communicating with all levels of management, diverse departments, and external vendors and partners.

· Open-minded, flexible and a team player willing to roll-up their sleeves to deliver.

· A consummate pupil, always striving to learn more to grow, deliver excellence, value, and exceed expectations.

· Excels in time management, organization, writing, proofreading, and editing skills.

· Proficient in Office 365 Suite, Canva or equivalent, NetSuite or equivalent CRM Software, Constant Contact or equivalent email/funnel automation software, social media planning software, Volusion or equivalent e-commerce website platform, data analysis/Google Analytics

· Hands-on experience/knowledge with both traditional and digital marketing, social media marketing and SEO/SEM

· Bachelor’s Degree in Marketing, Advertising or Communications, with 2-3 years’ experience working as a marketing specialist or similar role within a company-based environment.

· Industrial B2B background a plus.

Responsibilities:

· Create and coordinate content for social media, blogs, website, email marketing activities and digital advertising channels.

· Actively execute and manage social media channels, social advertising, blogs, email campaigns and website updates.

· Create promotional sales flyers, including sourcing content, writing, and laying out information in established templates.

· In collaboration with sales, coordinate all tradeshow activities

· Assist in managing external agency/partners in SEM, creative/material creation activities, and other marketing activities and projects.

· Responsible for providing monthly analytic reports for all marketing activities, including goal conversion tracking and metrics that support RIO.

· Mine customer data to provide opportunities to actively promote, cross-sell, up-sell and/or reactivate past customers.

· Conduct research to analyze the competitive and marketing landscape, including market trends, and prepare reports by analyzing and summarizing the data

· Provide regular updates to sales team, informing them of all current marketing campaigns and promotions, including objectives, timelines, and materials.

· Maintain a directory and inventory of sales support materials including product catalogs and ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.

· Create and maintain a catalog directory of products and corresponding imagery and update as new material arrives.

Training, Skills, Knowledge, and/or Experience:

• Bachelor’s degree in business, marketing or a related field
• Two or more years working in a marketing support role, within a corporate setting
• Ability to balance multiple conflicting priorities while remaining professional and composed required.
• Strong time management skills are required.
• Strong problem-solving skills and a personality to overcome obstacles required.
• Ability to bridge the gap between analytical and creative thinking.
• Excellent verbal and written communication skills
• Bi-lingual in English and Spanish strongly preferred.
• Industrial, B-to-B experience preferred.