Marketing Specialist - Livestock Job at Neogen Corporation in Lexington

• Analyzes specific markets to determine product needs, size of market, competition, and product positioning. Assist marketing personnel in collecting, interpreting, and acting upon detailed analysis of sales versus objectives by market segment and geographic region for identified products.
• Assist Senior Marketing Manager and Marketing Managers in initiating WorkFront project requests related to advertisements, tradeshow material, marketing campaigns, eCommerce projects, etc.
• Provide assistance with creation of payment requests in PN3 for marketing expenses.
• Assist in content development, ensuring strategic messaging and audience engagement.
• Assist Marketing in product and market surveys with the use of tools such as Zoomerang and/or SurveyMonkey.
• Works with marketing personnel to analyze, rationalize and make recommendations for sales and market penetration objectives and the specific strategies necessary to achieve the same.
• Assist Marketing Managers as needed in gathering distributor and direct sales data to evaluate product trends, marketing programs, and campaigns.
• Assist in trade show planning, product samples, advertising, mailing, lead generations, qualifying, distribution and tracking of those leads. Makes recommendations to improve the process after measuring return on investment. Duties will include consulting with Marketing Managers to identify trade shows, assisting in booth organization, travel and assistance at industry shows or events, and organizing and maintaining a supply of Product Marketing trade show materials.
• Understands working within budgetary guidelines and strives to reduce associated costs with shows and meetings.
• Seeks out market opportunities based on market development, competitive moves, and innovative thinking. Identifies opportunities for growth based on new tactics, strategies, applications, and benefits. Works with marketing personnel to determine needs for products, competitive comparisons, packaging, format, etc. than can allow the realization of market opportunities and provides continuing prospects.
• Participates in annual budgeting process.
• Assist in maintaining sales-facing literature and collateral through digital platforms

From farm to fork, we offer solutions to enhance the quality, quantity and safety of the global food supply. Our animal safety solutions are used on farms, veterinary practices and manufacturers around the world to provide the best animal care possible. Whether food or pharmaceuticals, Neogen’s provides a one-stop shop for the health and safety to our animals and our customers operations.

Neogen’s culture combines stability with a deep belief in providing professional and personal growth. Our Pillars of Trust — the principles that guide our everyday decision-making, include Openness, Honesty, Credibility, Respect, and Service. It’s our belief in these characteristics that provides a consistent, happy and healthy work environment for our employees.