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Responsibilities:The Marketing & Communications Specialist provides support to key stakeholders through content creation, review and distribution of marketing and communications to internal and external audiences. This person should have a passion for writing and developing high-quality content, designed to engage employees, attract and retain customers and drive company initiatives, culture and key messages. This includes providing creative direction by determining appropriate strategy and platform, while writing and designing thoughtful content. This role also owns corporate social media sites, including creating/scheduling posts that are on-brand, targeting follower growth and increased engagement.
The Marketing & Communications Specialist role has one of the broadest reaches of any corporate function and has the ability to make a direct and lasting impact on the company, its employees and its customers.
Responsibilities:
- Produce clear, engaging and strategic communications that align with company objectives
- Write/edit and distribute communications in collaboration with the requestor and other subject matter experts
- Ability to map clear (often creative) marketing and communication strategies for company initiatives
- Identify and partner with industry publications for media and ad placement
- Design attractive and creative marketing material graphics meant for print and digital media, including social media, that aligns with company brand guidelines and drives key messages
- Ghost write for the executive team and work closely with members of senior leadership (CEO communications, town hall talking points, speeches and other content)
- Owns corporate social media sites, including LinkedIn and Facebook
- Identify newsworthy company stories to share internally and externally
- Manages multiple communication platforms
- Acts as a brand ambassador, reinforcing corporate brand guidelines and providing counsel to support a consistent external representation of the MV brand
- Manage content and design for the employee intranet
- Lead marketing and communications projects and other related campaigns
- Plays a supporting role in crisis communications, monitoring media inquiries and drafting press statements
- Follow consistent style and branding guidelines
- Handle sensitive and confidential information with professionalism
Talent Requirements:
- Minimum of three (3) years of marketing and/or corporate communications experience
- Bachelor's degree in communications, marketing, English, journalism or a related field
- Must have graphic design skills. Proficiency in Adobe Creative Suite, Canva or other design programs is required
- Experience with Wordpress and other content management systems
- Superior writing, editing and proofreading skills
- Knowledge of AP style
- Exceptional time management and prioritization skills
- Critical thinking skills with the ability to generate creative ideas, analyze information and make decisions
- Strong attention to detail
- Effective written and oral communication skills
- Ability to work in an exciting, fast-paced environment with multiple projects and competing timelines
MV Transportation is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, physical or mental disability, veteran or military status, genetic information or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.
Where permissible under applicable state and local law, applicants may be subject to a pre-employment drug test and background check after receiving a conditional offer of employment.