Digital Marketing Analytics Strategist

Job Description Job Description

Digital Marketing Analytics Strategist - Hybrid

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Location: Hybrid, 1-2 days/week in Minnetonka, MN **

We're looking for a Digital Marketing Analytics Strategist to drive our client's Government Programs and M&R acquisition portal marketing efforts. This exciting role focuses on broker and portal marketing, as well as consumer acquisition experience marketing.

Key Responsibilities

Lead data-driven decision-making initiatives

Design and deliver actionable insights through reports and dashboards

Collaborate on measurement plans and strategic roadmaps

Optimize campaign performance and user experience using data

Guide process transformation for improved efficiency and outcomes

Analyze IT and business metrics for actionable insights

Utilize AEP products (Adobe Analytics, Target, CJO, AJO) to enhance marketing efforts

Collaborate with cross-functional teams to achieve marketing goals

Qualifications

8+ years leading digital analytics strategies

5+ years experience with MarTech tools and digital data sources

Proficiency in AEP products and Power BI

Strong analytical and storytelling skills

Experience in healthcare or Government Programs marketing

Preferred Skills

Broker marketing knowledge

SEO expertise

Healthcare domain knowledge