Confidential
Vice President of Marketing
About the Company
A leading provider of innovative social media analytics solutions.
Industry
Internet
Type
Privately Held, VC-backed
Founded
2007
Employees
501-1000
Funding
$51-$75 million
Categories
Internet
Analytics
Social Media
Technology
Information Technology & Services
Customer Service
Enterprise Software
Information Collection & Delivery
Media & Internet
Newspapers & News Services
Sales and Marketing
Specialties
Social Media
Social Media Monitoring
Analysis
Data
Social media reporting
Social Listening
Research
Engagement
Social Intelligence
Social insights
Consumer market insights
Business Classifications
SAAS
B2B
About the Role
Join our dynamic team as the Vice President of Marketing, where you will lead the charge in defining and executing our brand and demand generation strategies. We seek a visionary leader who excels in fostering high-performing teams and embraces a culture of innovation. You will play a pivotal role in aligning marketing initiatives with our strategic business goals, particularly within the mid-market and enterprise segments. Your expertise in B2B marketing will be instrumental as you drive transformational growth through cutting-edge marketing functions such as ABM, SEO/SEM, content marketing, and field marketing.
This role is integral to evolving our marketing engine into a powerful revenue driver through engaging multi-channel campaigns, social media optimization, and data-driven decisions to maximize ROI. We are looking for candidates with a minimum of 15 years of experience in demand generation or growth marketing, including at least 7 years of leadership experience.
The ideal candidate will possess an in-depth understanding of the buyer's journey and the sales funnel, enabling you to synchronize marketing strategies with sales and overall business objectives. A strong technology background, encompassing CRM, marketing automation, and ABM platforms, is essential, along with the ability to manage substantial budgets effectively. Exceptional communication skills are crucial, as you will collaborate closely with our executive team, providing insights and recommendations that shape our company's future.
Hiring Manager Title
President
Travel Percent
Less than 10%
Functions
Marketing