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Oxford Instruments

Head of Marketing, China

Oxford Instruments, Concord

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Head of Marketing, China










Date:

20 Feb 2025









Location:



Shanghai, CN



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Job Function:

Commercial









Business Unit:

China Regional Office






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Key Responsibilities



  • Strategic alignment & planning

  • Market Analysis and Competitive Intelligence


  • Brand Awareness and Lead Generation




  • Performance Tracking and Evaluation




  • Digital Marketing



  • Campaign Development and Execution


  • Market Segment




  • Budget Management and Reporting




Person Specification - Essential requirements unless stated


Education / Qualifications:



  • Bachelor's degree in business, Marketing, or a related field, or equivalent work experience.

  • In depth experience of relevant technologies, customers and markets with proven capability through performance metrics to show impact of strategy marketing ability.

  • Academia background in material science and/or engineer background are preferred

  • Proven experience of strategic planning and marketing operation.


Professional Skills/ Abilities:


*Strategic planning skill


*Campaign Management: Experience in developing and executing integrated marketing campaigns across multiple channels.


*Digital Marketing: Expertise in digital marketing techniques, including SEO, social media, email marketing, and website optimization.


*Resilience & Pressure Management: Ability to work under pressure and meet tight deadlines without compromising quality.


*Analytical Skills: Proficiency in market analysis, competitive intelligence, and ROI measurement.


*Reporting and Evaluation: Strong analytical skills for tracking performance and conducting post-event evaluations.


*Cross-Functional Collaboration: Ability to work effectively with cross-functional teams to achieve business objectives.


Personal Qualities:


* Content Strategy & Analytical Skills: Strong in content strategy, with excellent conceptual thinking and robust analytical abilities to identify and map outgrowth opportunities.


* Time & Priority Management: Exceptional organizational skills, with the ability to plan, prioritize, and meet deadlines through process improvements and clear communication.


* Strategic Thinking & Problem-Solving: Strong strategic mindset, capable of identifying solutions and driving problem-solving.


* Personal Drive: Constructive, organized, and driven with a willingness to go above and beyond.


* Communication Skills: Excellent written, verbal, and interpersonal communication skills in both English and Mandarin. Strong presentation skills.




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