Seo/Sem Specialist Job at Ten Thousand Pots in Austin

Ten Thousand Pots in Austin is looking for one SEO & SEM specialist to join our team. Our ideal candidate is attentive, motivated, and reliable.

Job Title: SEO & SEM Specialist

Job Type: Full-time / Part-time

Job Overview:

We are looking for a data-driven and results-oriented SEO & SEM Specialist to optimize our online presence and drive targeted traffic through organic and paid search strategies. The ideal candidate will have expertise in search engine optimization (SEO) and search engine marketing (SEM), ensuring high rankings, visibility, and conversions across major search platforms like Google and Bing.

Key Responsibilities:

Search Engine Optimization (SEO):

Perform keyword research & competitive analysis to identify ranking opportunities.

Optimize on-page SEO elements (titles, meta descriptions, URLs, headings, image alt tags).

Implement technical SEO improvements (site speed, mobile-friendliness, structured data, XML sitemaps).

Develop and execute link-building strategies to increase domain authority.

Monitor and analyze SEO performance metrics using Google Analytics, Google Search Console, and other SEO tools.

Keep up with the latest Google algorithm updates and adjust strategies accordingly.

Search Engine Marketing (SEM) & PPC:

Create, manage, and optimize Google Ads (PPC) campaigns for lead generation and sales.

Perform A/B testing on ad creatives, landing pages, and bid strategies.

Monitor ad spend, CPC, CTR, and ROI to maximize budget efficiency.

Develop retargeting and display ad strategies to engage potential customers.

Conduct negative keyword research to improve ad relevance and reduce wasted spend.

Required Skills & Qualifications:

Bachelors degree in Marketing, Business, or a related field (preferred but not required).

2+ years of experience in SEO and SEM.

Strong expertise in Google Ads, Bing Ads, and Google Analytics.

Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Familiarity with Google Tag Manager (GTM), Google Search Console, and Schema Markup.

Experience with content optimization, keyword research, and backlink strategies.

Ability to interpret and analyze SEO & PPC performance data.

Knowledge of conversion rate optimization (CRO) best practices.

Preferred Qualifications (Bonus Skills):

Experience with local SEO & Google My Business optimization.

Basic knowledge of HTML, CSS, and JavaScript for SEO enhancements.

Understanding of eCommerce SEO & Amazon Ads.

Experience in Facebook Ads & LinkedIn Ads (cross-channel advertising).

Why Join Us?

Competitive salary & performance bonuses.

Opportunity to work with a dynamic, growth-focused team.

Career development & upskilling opportunities.

Work-life balance & flexible schedules (if applicable).

Ready to drive more traffic and conversions? Apply today!

Available shifts and compensation: Available shifts all days except Sundays and Saturdays. Compensation is $24.00 - $26.00/hour.

Learn more about us at www.tenthousandpots.com.

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