Product Marketing Measurement and Attribution, Ad Platforms Job at Apple Inc. in

Product Marketing Measurement and Attribution, Ad Platforms

New York City, New York, United States

Marketing

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports brands, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put consumers first while helping businesses grow!

Description

We are looking for an experienced Product Marketing Manager to lead the development and execution of strategies to help our clients effectively measure and attribute their campaigns on our advertising platform. This role will focus on enabling advertisers to accurately measure the effectiveness of their campaigns, providing actionable insights, and ensuring that our platform offers groundbreaking attribution solutions. The Product Marketing Manager will work closely with cross-functional teams to communicate value propositions, drive product adoption, and shape the product roadmap based on market demands and customer feedback.

Minimum Qualifications

• BA/BS or above in Communications, Marketing, Advertising, Business, Engineering or related field.
• 10+ years experience developing B2B marketing strategies with a focus on measurement, reporting and attribution.

Key Qualifications

• Extraordinary written and verbal communication — with ability to make the complex simple.
• Relentless attention to detail, thoughtfulness, and curiosity are required.
• Strong background in advertising technology.
• Familiarity with key performance metrics in digital advertising (e.g., ROI, ROAS, CPA, LTV) and how to optimize them to achieve marketing objectives.
• Skilled at building relationships and leading through influence, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team.
• Excel at navigating through ambiguity to move initiatives forward — from strategy and concept to delivery.
• Appreciates Apple culture and values, and is energized by the challenges of redefining and demonstrating the benefits of user-centric advertising products.
• Self-starter who can work independently and is able to demonstrate creative and critical thinking.
• Ability to adapt quickly to changing priorities and needs, and comfort with ambiguity.
• Extraordinary attention to detail.

Additional Requirements

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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