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Highwire PR

Senior Account Executive, Social Media & Influencer Job at Highwire PR in Raleig

Highwire PR, Raleigh, NC, United States, 27601

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Employer Industry: Strategic Communications and Digital Marketing Agency


Why consider this job opportunity:

  1. Competitive salary with merit-based bonuses and promotions
  2. Hybrid work model to suit your schedule and lifestyle
  3. Excellent vacation policy, including extended breaks for summer and winter holidays
  4. Supportive and nurturing environment with many opportunities for learning and growth
  5. Dog-friendly workplace with a focus on team empowerment and inclusion
  6. Monthly recognition programs and fun quarterly events

What to Expect (Job Responsibilities):

  1. Serve as the primary client contact for social media and influencer program deliverables, providing strategic insights and updates
  2. Write and edit engaging, platform-specific social copy for brands and executives, ensuring alignment with client voice and goals
  3. Collaborate directly with influencers to plan and execute virtual and in-person activations
  4. Develop content amplification strategies and manage paid media campaigns to maximize reach and engagement
  5. Analyze performance metrics across social, influencer, and paid channels to refine strategies and recommend improvements

What is Required (Qualifications):

  1. 4+ years of client-facing agency experience or equivalent in social media, digital content, influencer marketing, or paid media
  2. Strong organizational skills with the ability to handle multiple clients and projects simultaneously
  3. Deadline-driven, with attention to detail and a passion for improving results
  4. Experience with social media management tools and digital analytics tools such as Google Analytics
  5. Ability to quickly adjust digital strategy, voice, and tone based on client and audience needs

How to Stand Out (Preferred Qualifications):

  1. Experience with influencer management tools like Sprout Social, Sprinklr, Brandwatch, Traackr, or Audiense
  2. A genuine passion for tech PR and enthusiasm for digital marketing trends
  3. Proven ability to proactively recommend new strategies to improve client results
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