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Highwire PR

Highwire PR is hiring: Senior Account Executive, Social Media & Influencer in Ch

Highwire PR, Charlotte, NC, United States, 28245

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Employer Industry: Strategic Communications and Digital Marketing Agency


Why consider this job opportunity:

  1. Competitive salary with merit-based bonuses and promotions
  2. Hybrid work model to suit your schedule and lifestyle
  3. Excellent vacation policy, including an extended break for summer and winter holidays
  4. Supportive and nurturing work environment with many opportunities for learning and growth
  5. Participate in Empower Hours on Fridays, allowing the team to log off by 3 PM
  6. Dog-friendly workplace culture fostering collaboration and creativity

What to Expect (Job Responsibilities):

  1. Serve as the primary client contact for social media and influencer program deliverables, providing strategic insights and updates
  2. Write and edit engaging, platform-specific social copy for brands and executives, ensuring alignment with client voice and goals
  3. Collaborate with influencers to plan and execute virtual and in-person activations, fostering authentic partnerships
  4. Develop content amplification strategies and manage paid media campaigns to maximize reach and engagement
  5. Analyze performance metrics across social, influencer, and paid channels to refine strategies and recommend improvements

What is Required (Qualifications):

  1. 4+ years of client-facing agency experience or equivalent in social media, digital content, influencer marketing, or paid media
  2. Strong organizational skills with the ability to manage multiple clients and projects simultaneously
  3. Deadline-driven mindset with attention to detail and a passion for continuous improvement
  4. Ability to effectively prioritize responsibilities based on impact, timelines, and client goals
  5. Experience with social media management tools and analytics platforms such as Google Analytics and Hootsuite

How to Stand Out (Preferred Qualifications):

  1. Familiarity with influencer management tools like Sprout Social, Sprinklr, Brandwatch, Traackr, or Audiense
  2. Demonstrated growth mindset and eagerness to learn and tackle challenges
  3. Previous experience in tech public relations or digital marketing
  4. Strong copywriting and editing skills tailored to various platforms
  5. Active participation in professional development events or networking opportunities related to digital marketing

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