Huntress Talent is hiring: Media Planner in New York

Campaign Development:

1. Guide the creation of campaigns that authentically represent diverse communities and resonate in their native languages.
2. Provide a layer of review on client-provided creative to ensure messaging is culturally relevant and respectful.

Client Partnership:

1. Work closely with clients to identify opportunities to reach multicultural audiences further supporting any existing efforts.
2. Identify and help pursue new opportunities where such expertise is needed.
3. Present insights, strategies, and results to demonstrate campaign effectiveness.

Team Collaboration:

1. Mentor staff and external partners and/or clients on cultural competency and best practices for engaging diverse audiences.
2. Collaborate with analytics teams to understand cultural insights and recommend future optimizations to campaign strategy.

Market Insights:

1. Monitor demographic trends, cultural movements, and media consumption habits within niche markets.
2. Utilize data to refine strategies and optimize media placements.

External Engagement:

1. Build relationships with multicultural/ECM media outlets, MBE certified subcontractors, and community organizations.
2. Strategically plan and execute elements of media campaigns to run through subcontractor partnerships including oversight of RFP and contract process as well as deliverables and invoicing per agreed upon terms.
3. Represent the company at industry events and thought leadership forums.

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