Social Media Coordinator Job at Shelby American, Inc. in West Palm Beach

Description

A Social Media Coordinator is responsible for developing, implementing, and managing hotels & F&B outlet’s social media strategy and online presence. This role plays a crucial part in increasing brand awareness, enhancing online reputation, and driving engagement with the target audience across various social media platforms. The Social Media Coordinator must be well-versed in social media trends and possess strong communication and analytical skills.

This position may require flexible scheduling availability.

Requirements

Social Media Strategy:

• Develop and execute a comprehensive social media strategy aligned with the organization's goals and objectives.
• Research and stay updated on industry trends, competitor activities, and emerging platforms.

Content Creation:

• Create, curate, and schedule content for various social media platforms, such as images and videos on top social media platforms such as Instagram, Facebook and TikTok.
• Ensure that all content is engaging, relevant, and consistent with the brand's voice and message.

Audience Engagement:

• Monitor and respond to comments, messages, and mentions on social media platforms in a timely and appropriate manner.
• Foster meaningful interactions with the audience, encouraging discussions, and managing online communities.

Data Analysis and Reporting:

• Analyze key performance indicators (KPIs) and use data insights to optimize content and strategy.
• Generate regular reports to track the effectiveness of social media efforts and make data-driven decisions.

Brand Reputation Management:

• Ensure that the brand's image and reputation are maintained and enhanced on social media platforms.
• Address and resolve issues or negative feedback professionally and promptly.

Collaboration:

• Collaborate with cross-functional teams, including marketing, PR, and design, to ensure consistency in messaging and branding across all channels.

Stay Current with Platform Updates:

• Keep up-to-date with changes in social media algorithms and trends to adapt strategies accordingly.

Job Qualifications:

• Minimum 1 year experience in social media management, preferably within hospitality industry
• Strong understanding of various social media platforms, their features, and best practices.
• Proficiency in social media management tools and analytics.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content.
• Analytical skills to interpret data and make informed decisions.
• Time management and multitasking abilities.
• Strong problem-solving skills.
• Knowledge of SEO, digital marketing, and online advertising is a plus.

A Social Media Coordinator is a pivotal role in building and maintaining a brand's online presence and engaging with the digital community. Success in this position requires a combination of creativity, strategic thinking, and the ability to adapt to the ever-evolving landscape of social media.