Davis South Barnette & Patrick Advertising - Digital & Public Relations
Davis South Barnette & Patrick Advertising - Digital & Public Relations is hirin
Davis South Barnette & Patrick Advertising - Digital & Public Relations, Mobile, AL, United States, 36624
Purpose of position: To lead the PR team in designing and implementing marketing strategies that cultivate brand awareness for our diverse clientele.
Essential Functions: (must be able to perform these functions, with or without a reasonable accommodation).
Director Duties:
- Recruits, interviews, and hires PR specialists as needed.
- Supervises PR specialists including providing assistance and mentoring, coordinating time off, and providing feedback on work performance.
- Oversees the progress of the team to ensure goals are met in a timely manner.
- Coordinates collaborative meetings with PR specialists and members of various departments to review client accounts and progress.
Public Relations Duties:
- Identifies new business targets and leads, converting clients as necessary.
- Identifies opportunities to grow business with existing clients.
- Drives the overall strategy including media relations, partnerships, and events for client accounts.
- Leads the writing and managing of new business pitches.
- Provides insights and ideas, brainstorms, and creates innovative campaigns with the team.
- Develops supplier relationships and partner relationships.
- Develops client rapport and builds relationships.
- Keeps up with current news agendas and developments within industry including following social media, influencers, and digital marketing trends.
- Develops and maintains excellent media contacts across the media spectrum.
- Ensures account profitability while ensuring clients’ expectations are met.
- Acts as an ambassador for the agency and supports the internal PR and marketing endeavors of the agency.
- Organizes mid to large PR events staying within client’s budget.
- Identifies new marketing opportunities for the agency and keeps abreast of competition to stay ahead of the curve.
- Keeps accurate record of time spent on client projects.
Skills, knowledge and abilities:
- Must be able to effectively collaborate with other team members to understand and deliver client needs.
- Must have a keen eye for story angles and developing a compelling media timeline.
- Must be politically sensitive with the ability to work with all affiliations in diverse work environments.
- Ability to network and form strategic partnerships, bringing in new and exciting ideas.
- Must be financially adept with the ability to work within client budgets and offer alternative solutions if necessary.
- Must exhibit strong proficiency in the use of Microsoft Office software.
- Must possess solid news judgement in both traditional media and new media.
- Must have a strong network of contacts/writers across a variety of topics.
- Must have working knowledge of video editing, audio editing and limited experience in creating digital files for social media, non-traditional media, etc.
- Must be familiar with media valuation reporting.
- Must be willing to travel and work additional hours outside of the normal 9 to 5.
- Ability to handle multiple tasks, prioritize and effectively work under pressure and meet deadlines.
- Must have excellent reading, writing, proofreading, and communication skills with English being primary language.
- Must be able to make decisions with little supervision when necessary to meet clients’ needs.
- Must be able to use hands, fingers and wrists, repetitively, using a computer keyboard and other office equipment.
- Must be able to see and hear with or without the use of lenses or aids.
Experience and Education Requirements:
Bachelor’s Degree in marketing, communications, or related field. 8 – 10 years experience working in Public Relations with prior supervisory experience a plus. Prior experience organizing mid to large size events for clients.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Advertising Services
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