Real Estate Marketing and Strategy Manager

Real Estate Marketing and Strategy Manager Overview: Friendly Franchisees Corporation is a rapidly growing, privately owned company specializing in the restaurant and real estate industries. We are seeking a proactive and strategic Real Estate Marketing and Strategy Manager to lead innovative marketing strategies that enhance the performance, visibility, and profitability of our real estate portfolio. Reporting to the VP of Real Estate, this role will focus on creating impactful marketing initiatives, driving business growth, and executing strategic plans to achieve key organizational objectives. The ideal candidate will have a strong background in real estate marketing, a proven ability to develop and lead strategies, and exceptional communication and leadership skills. Salary: $120, 000 per year Key Responsibilities: Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies to enhance the visibility, performance, and profitability of the real estate portfolio. Lead branding initiatives, digital campaigns, and promotional strategies to position the company as a market leader in real estate. Identify market trends, opportunities, and risks through research and analysis, ensuring the marketing strategy aligns with the company's growth goals. Collaborate with the VP of Real Estate to align marketing strategies with overall business objectives. Campaign Development and Execution: Create and manage integrated marketing campaigns for leasing, acquisitions, and sales initiatives, ensuring alignment with business goals. Oversee the design and execution of digital marketing, social media strategies, and other promotional activities to attract tenants, investors, and stakeholders. Establish metrics to evaluate the effectiveness of marketing campaigns, analyzing performance data to optimize future strategies. Portfolio Marketing Optimization: Lead efforts to maximize asset performance by identifying repositioning, redevelopment, and value-add opportunities. Ensure marketing initiatives effectively support leasing goals, tenant retention, and property acquisitions. Collaborate with property management and leasing teams to ensure consistency in messaging and market positioning across the portfolio. Stakeholder Engagement and Collaboration: Build and maintain relationships with external stakeholders, including investors, brokers, and industry leaders, to expand market presence. Represent the company at industry events, networking opportunities, and conferences to enhance brand awareness and attract potential partnerships. Coordinate with internal departments, including operations and finance, to ensure cohesive execution of strategies. Leadership and Team Building: Mentor and guide team members within the marketing and strategy department, fostering a collaborative and results-driven work environment. Promote innovation and creativity in developing new marketing approaches and strategies. Drive cross-functional alignment with other departments to ensure seamless execution of marketing initiatives. Qualifications: Education: Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field. Experience: 7+ years of experience in real estate marketing, strategic planning, or a related field. Demonstrated success in leading marketing strategies and campaigns for real estate portfolios. Skills: Strong analytical and problem-solving skills, with the ability to turn data into actionable marketing strategies. Expertise in market research, branding, and digital marketing specific to the real estate industry. Excellent communication and leadership skills, with a proven ability to engage with diverse stakeholders. Proficiency in marketing analytics tools, CRM platforms, and project management software. Key Competencies: Strategic Thinking Leadership and Team Building Innovation and Creativity Communication and Collaboration Results-Driven Equal Employment Opportunity Statement: Friendly Franchisees Corporation is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status.