FinQore Head of Growth Marketing
FinQore is redefining how CFOs and finance teams succeed with automation and AI. As a Services-as-a-Software company, we provide a fully managed financial data platform that automates the revenue and customer cube, delivering deep financial intelligence to CFOs of private equity-backed businesses. We’re looking for a Head of Growth Marketing to build and execute a data-driven demand generation strategy from the ground up. Reporting directly to the founding team, you’ll drive pipeline growth, optimize multi-channel campaigns (ABM, outbound, paid digital, events, partnerships), and create CFO-focused content to position FinQore as a leader in financial intelligence. This role is ideal for a hands-on, strategic leader who thrives in a fast-paced, AI-driven environment. You’ll start by owning marketing execution and, as we scale, lead a high-performing team.
Description
Position Overview
FinQore redefines how CFOs and finance teams succeed with automation and AI . As a Services-as-a-Software company , we deliver a fully managed financial data platform that seamlessly integrates into finance teams’ workflows. Our platform automates the revenue and customer cube , providing deeply segmented financial intelligence to CFOs of private equity-backed businesses . Unlike traditional self-service SaaS, FinQore provides a high-touch, service-driven solution that ensures finance teams operate with exit-ready data every day.
With our solution-based sales approach , marketing plays a critical role in educating the market, building trust, and driving high-value conversions. That’s where you come in.
As Head of Growth Marketing , you’ll work directly with FinQore’s founding team to own the growth strategy and build the marketing engine from the ground up . You’ll be a key leader, shaping go-to-market strategy, leveraging AI-powered automation, and executing high-impact demand generation campaigns that drive pipeline and revenue growth.
This role is perfect for a builder, innovator, and hands-on leader who thrives on creating and scaling new playbooks in close collaboration with the Sales team . If you’re excited by the challenge of testing, iterating, and redefining what’s possible, this is your opportunity to make a lasting impact.
Initially, you’ll take full ownership of marketing execution, refining and delivering growth strategies with support from the internal team, our marketing agency, and investment in AI tools. As we scale, you’ll hire and lead a high-performing marketing team , laying the foundation for FinQore’s long-term growth.
Key Responsibilities
Growth and Demand Generation
- Develop and execute a data-driven growth strategy, focusing on demand generation, pipeline acceleration, and full-funnel lead nurturing (TOFU, MOFU, BOFU).
- Optimize and scale multi-channel demand generation campaigns, including ABM, outbound, paid digital, events, and strategic partnerships .
Sales and Channel Collaboration
- Strengthen marketing-to-sales alignment to improve pipeline velocity and conversion rates.
- Develop and execute partner marketing initiatives that expand reach, generate qualified leads, and drive joint go-to-market success.
Content and Thought Leadership
- Create and oversee CFO-focused content (blogs, whitepapers, case studies, webinars) that fuels demand gen and positions FinQore as a leader in financial intelligence .
- Leverage storytelling and data-driven insights to engage and educate CFOs, finance teams, and private equity-backed businesses.
Analytics and Optimization
- Track, analyze, and optimize key growth metrics to continuously improve campaign performance and marketing ROI.
- Run experiments and A/B tests to refine messaging, improve conversions, and scale what works.
Budget and Resource Allocation
- Optimize marketing spend to ensure efficient resource allocation, maximize ROI, and directly support revenue growth targets.
Qualifications
Proven Growth Marketer
- 5+ years of experience in demand generation and pipeline growth for B2B tech-driven services.
- Experience marketing to CFOs, Finance, and/or private equity-backed channels is a strong plus.
- Proven track record of executing multi-channel demand generation strategies in coordination with Sales , including outbound, paid digital, ABM, partnerships, and virtual/in-person events to engage CFOs and financial decision-makers.
Hands-On and Strategic
- Ability to zoom out to shape the marketing strategy while diving in to execute campaigns with precision .
AI-Driven and Digital-First
- Experience leveraging automation, AI-driven tools, and martech platforms (e.g., HubSpot, Gong, Apollo) to optimize demand generation and scale impact.
Content Storyteller
- Ability to craft compelling narratives and develop high-impact content that fuels demand generation and resonates with CFOs, finance teams, and PE investors.
Data-Driven and Experimentation Mindset
- Strong analytical skills, using KPIs, A/B testing, and real-time performance data to refine marketing strategies, optimize conversions, and scale high-impact campaigns.
Collaborative and Adaptive
- Thrive in cross-functional teams , working closely with Sales, Product, and Customer teams to drive growth in a fast-paced environment .
Growth Mindset
- Relentlessly focused on learning, testing, and iterating—because great growth marketing is never static .
What We Offer
- Competitive salary and equity package.
- Opportunity to shape and lead FinQore’s marketing function , working directly with the Founding team .
- Comprehensive benefits package , including health and dental insurance, 401k, paid time off, and more .
At FinQore, we believe in promoting from within . As Head of Growth Marketing , you will have the opportunity to:
- Scale the marketing function as the company grows.
- Drive go-to-market initiatives and shape FinQore’s marketing vision .
- Own high-impact projects with direct executive exposure.
- Advance into senior leadership as the function expands.