Marketing Specialist Job at Cozen O Connor in Philadelphia

Job DescriptionThe Philadelphia office of Cozen O'Connor is looking for a bright, creative, client service-oriented Marketing Specialist with excellent critical thinking skills and attention to detail to work with the Practice Group Marketing Director to promote the firm's brand. The successful candidate will build a working knowledge of each practice group and industry initiative's services and an understanding of their unique strategy, priorities, and clients.Responsibilities Collaborate with Director of Practice Group Marketing and lawyers to prepare pitches and proposals tailored to specific matters and practice areas as well as respond to other requests for marketing materials. Track all pitches to evaluate wins/losses and trends by client type, practice, industry, etc. Create and maintain marketing collateral, practice group descriptions, web copy, and matter lists. Prepare and coordinate award submissions and nominations. Prepare news items, press releases, and social media posts. Update lawyer biographies and practice descriptions as needed. Support participation in seminars, conferences, association sponsorships, and other firm events, including assisting with logistics, managing advertising opportunities, leveraging sponsorship opportunities, attending events, and assisting in the coordination and execution of attorney participation. Provide competitive intelligence and complete analytics projects in conjunction with Library Services. Analyze webinar attendance to identify target clients and trends. Manage other business development projects as necessary. Qualifications Bachelor's degree in marketing, business administration, or related field is required. Minimum of five years of marketing or business development experience, preferably in a professional services industry. Must be a professional, independent thinker with strong problem-solving skills and the ability to offer constructive opinions and creative solutions. Excellent attention to detail in all work products. Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision. Outstanding verbal and written communication skills, including the ability to write business communications and effectively present information, and respond to inquiries from all levels of professional and support staff, clients, associations, and vendors. Proficient in analyzing and summarizing articles, alerts, white papers, and similar publications. Ability to work within a complex and multifaceted business environment. Knowledge and skill in Word, PowerPoint, and Excel. Database experience preferred.About UsKnown for its commitment to action and tangible results, Cozen O'Connor has rapidly grown to become one of North America's fastest-growing law firms. Offering full-service expertise in litigation, business law, and government relations, the firm serves a diverse clientele, including global Fortune 500 companies, growing middle-market firms, startups, and high-profile individuals. Founded in 1970, Cozen O'Connor has over 825 attorneys practicing internationally in 31 cities across North America and Europe. The firm is consistently ranked among the top 100 law firms in America and has received recognition from prestigious legal and business organizations such as Chambers & Partners, The American Lawyer, The Legal 500, and Best Lawyers. Cozen O'Connor is dedicated to excellence and strives to achieve the right results for its clients, no matter how complex or critical the legal challenges may be.Cozen O'Connor is committed to fostering greater inclusion in the legal profession. We understand the organizational effectiveness that comes from welcoming and valuing differences within the firm, and we know that assembling a team with a rich diversity of perspectives and experience is necessary to provide the highest quality legal service. We encourage candidates to apply and join us in this effort.Cozen O'Connor actively welcomes applicants who have previously left the workforce and are looking to return to their careers. Gaps in experience are not penalized.Cozen O'Connor is an Equal Opportunity Employer, including disabled and veterans.