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DocuSign

Marketing Director, ABM

DocuSign, Seattle, Washington, us, 98127

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Company Overview

All candidates should make sure to read the following job description and information carefully before applying.

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do The Marketing Director for Top 10 Accounts will be responsible for driving the marketing strategy and execution for our organization's most strategic and high-value clients. This individual will collaborate closely with key partners, including sales, customer success, product marketing, regional marketing, experiential marketing, and executives, to deliver personalized, high-impact marketing programs designed to strengthen relationships and drive growth within the top 10 key accounts. The ideal candidate will have a consistent track record in 1:1 account-based marketing (ABM), strategic account management, and developing tailored marketing campaigns that align with client objectives. This role requires strong leadership, creativity, and a deep understanding of the customer journey. This position is an individual contributor role reporting to the Sr. Growth Marketing Director. Responsibility Identify the top 10 high-value accounts by collaborating closely with sales and leadership teams, and use criteria such as revenue potential, strategic alignment, and key performance metrics to target the most promising accounts

Work with sales, customer success, and leadership teams to understand each top account’s unique business goals, challenges, and objectives, ensuring a tailored approach to marketing strategies

Partner with cross-functional teams—including sales, customer success, regional marketing, experiential marketing, and product marketing—to align marketing strategies with account priorities, opportunities, and growth potential

Develop and implement customized 1:1 marketing strategies for each top 10 account, aimed at enhancing customer engagement, nurturing long-term relationships, and driving revenue growth

Design and implement integrated marketing campaigns across various channels (e.g., content marketing, events, webinars, executive roundtables, EBCs, digital ads) to enhance engagement, deepen relationships, and secure long-term client success

Oversee the creation of tailored content, including case studies, videos, presentations, and other marketing collateral, ensuring it effectively showcases the company’s capabilities and value proposition to each target account

Work with the events and EBC teams to plan and implement high-impact, seamless experiences that reinforce brand awareness, foster client relationships, and drive deeper client engagement

Manage budgets and timelines for all marketing initiatives, ensuring that campaigns are completed on time, within budget, and aligned with overall business objectives

Represent the marketing function in client meetings and events, reinforcing the company’s value proposition and cultivating stronger relationships with key stakeholders at top accounts

Define and track key performance indicators to measure the effectiveness and return on investment of marketing initiatives, and use analytics tools to monitor success, provide actionable insights, and continuously optimize marketing strategies for top accounts

Update senior management and internal collaborators regularly on the status and effectiveness of marketing programs and key initiatives, providing insights to ensure continued alignment with business goals

Stay informed on industry trends, market dynamics, and competitive landscape to ensure the company remains a trusted, relevant partner

Conduct ongoing market research and competitive analysis to identify new opportunities and refine positioning strategies

What you bring Basic 12+ years of experience in marketing

3+ years in a senior or leadership role

Experience maintaining relationships with C-suite executives and senior decision-makers

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Preferred Proven success in account-based marketing (ABM), strategic marketing, or enterprise-level marketing for high-value clients

Strong understanding of marketing technologies, including CRM platforms (e.g., Salesforce), marketing automation tools (e.g., Eloqua, Iterable), and analytics tools (e.g., Google Analytics, Tableau)

Exceptional communication, presentation, and writing skills

Ability to manage multiple projects simultaneously and prioritize effectively

Strong leadership, team management, and mentoring abilities

Ability to work in a fast-paced, dynamic environment and thrive under pressure

Strong problem-solving and critical thinking skills

Proven ability to influence without direct authority and drive cross-functional collaboration

Master's degree

Experience working in technology

Certification in Digital Marketing, Account-Based Marketing, or related areas.

Experience with project management and collaboration tools (e.g., Asana, Trello, Confluence, Jira)

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